Univision and The Latin Recording Academy® Unveil Official Sponsors for the 22nd Annual Latin GRAMMY Awards®

News

Univision and The Latin Recording Academy® Unveil Official Sponsors for the 22nd Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 10, 2021 - 03:00 PM

Bulova, Frontera Wines, Jose Cuervo, Mastercard, McDonald’s, Meta, Old Parr Whisky, Verizon, and Walmart Gather to Celebrate The Biggest Night in Latin Music® 

Univision and The Latin Recording Academy Team Up with First Time Sponsors Clinique and Sally Hansen, as well as Returning Sponsor, Ford, for Digital-Only Content Available on Univision Platforms

MIAMI – NOVEMBER 10, 2021 – Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and The Latin Recording Academy® today announced the complete lineup of sponsors coming together to celebrate The Biggest Night in Latin Music – the 22nd Annual Latin GRAMMY Awards®. Featuring a mix of longstanding and first-time sponsors, this year’s partners include BulovaFrontera WinesMastercardMcDonald’sVerizon, and Walmart, plus first-time partners Jose Cuervo Reserva de la Familia, Meta, and Old Parr Whisky, and the debut of digital-only sponsors Clinique and Sally Hansen, as well as returning sponsor Ford, uniting to embrace this year’s theme of "Rediscovering Life Through Music." The Latin GRAMMY Awards will air live on Univision on Thursday, November 18, 2021, at 8 p.m. ET/PT (7 p.m. CT).

“We are excited to collaborate with The Latin Recording Academy and this year’s partners to unveil unprecedented multi-platform innovations as part of the 22nd annual celebration,” said Donna Speciale, president of advertising sales and marketing at Univision Communications Inc. “Music is the great cultural unifier, and now, more than ever, with the tremendous growth of the Hispanic population and influence, the Latin GRAMMYs offers a huge opportunity for brands to reach and engage with new, growing audiences in-language and in-culture. We thank this year’s sponsors for investing in our community and look forward to showcasing the latest, best-in-class activations for The Biggest Night in Latin Music.”

“The Latin Recording Academy takes pride in being an inclusive cultural institution that enables artists and audiences to share their heritage through music, and we are humbled to partner with brands that share similar values as our own,” said Davina Aryeh, Chief Business Development Officer at The Latin Recording Academy. “This year’s Latin GRAMMYs are returning to Las Vegas with strong support from long standing brands and new ones, and we are thankful to our partners for supporting us as we continue to advance our mission to nurture, celebrate, honor and elevate Latin music and its creators.”

In honor of returning global sponsor Bulova’s emblematic History of Firsts, the brand is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winners a special edition watch to mark the milestone. Bulova will also present a digital series showcasing this year’s Best New Artist nominees, where audiences will get to know the artists through a series of interviews and performances, along with a special look at a Latin GRAMMY edition Bulova timepiece.

Frontera Wines returns for the second consecutive year as the official wine sponsor of the Latin GRAMMY Awards. Their partnership includes a special collaboration with Mexican-American artist Edgar Medina, who will share a new work celebrating Latin culture and its ties to deep artistic expression. Inspired by bold colors, vibrant music, and a deep sense of the passion of life, “Rhythms of Imagination” brings these emotions to life on canvas. Showcasing art as a collaborative effort, Edgar will be weaving in pieces of canvas created by nominees in the days leading up to this year’s Latin GRAMMY Awards in the Official Talent Gift Lounge. The finished piece will be auctioned off on CharityBuzz starting November 30th, with proceeds supporting the Latin GRAMMY Cultural Foundation®.

Jose Cuervo Reserva de la Familia comes on board as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, Jose Cuervo Reserva de la Familia will be encouraging nominees, performers and music-lovers alike to come together for this special occasion and celebrate all three expressions of this ultra-premium tequila at branded bars during the Latin GRAMMY Awards and the Official Latin GRAMMY After Party. In addition, Jose Cuervo’s crown jewel will also have a presence at the Official Talent Lounge where they will host a bar to share the brand’s carefully crafted portfolio. 

Mastercard, a returning global sponsor, continues to grow its partnership with The Latin Recording Academy. This year, Mastercard is sponsoring the Nominee Diaries Content Series, where they will highlight what it means to be nominated for Latin GRAMMY and how it’s a priceless experience in an artist’s career. Exclusive content from the series will also live on priceless.com, where the artists will have a special promotion with benefits to the Latin GRAMMY Cultural Foundation. Mastercard will also be an Official sponsor of the Talent Gift Lounge, where the brand will gift its latest Priceless fragrance to all the performers and presenters of the 22nd Annual Latin GRAMMY Awards, and where they will showcase their multisensory branding approach combining dual fragrances into one unique collection. During Latin GRAMMY week in Las Vegas, Mastercard will host a hybrid in-person and Virtual Meet & Greet with their brand ambassadors, Domino Saints, as well as a Latin GRAMMY nominee where they will discuss the importance of inclusion and diversity in the Latin music community. Domino Saints will also have a special performance during the Official Latin GRAMMY After Party.

Returning for the 14th consecutive year, McDonald’s continues their commitment to elevating the stories of the Latino community through Ritmo y Color – a new experience celebrating today’s leading Latin Urban voices and visual storytellers. This unique fusion of music and art will culminate week of Latin GRAMMY, where McDonald’s takes it a step further by using its third and final installment to showcase the women of Ritmo y Color: Cazzu, Mariah Angeliq & visual artist Kelly Perez. Through TV elements and activations during Leading Ladies, Person of the Year and night of the show, McDonald’s will invite fans to RSVP for the virtual concert taking place on Sunday, November 21 at 8pm ET. Creating a space for fans to hear, see, and celebrate Latino culture, Cazzu and Mariah Angeliq will perform their hits while Perez’s artwork dresses the concert stage.

Meta will join the Biggest Night in Latin Music for the first time as the official hardware sponsor of the Latin GRAMMY Awards, spotlighting the importance of helping people connect anytime and anywhere via its Portal Go and recently released smart eyewear, Ray-Ban Stories. During the Noche de Estrellas pre-show, Meta will partner with official brand ambassador and Latin GRAMMY nominee, Camilo using Ray-Ban Stories on the red carpet, capturing the most behind-the-scenes moments. During the telecast, the social technology company will offer fans an exclusive look into the real, authentic conversations between Camilo and his family via the Portal Go through his Latin GRAMMY journey.

First-time sponsor Old Parr Whisky will kick-off their partnership with the Latin Recording Academy as Presenting Sponsor of two Virtual Latin GRAMMY Acoustic Sessions featuring Pablo Alborán on Nov. 7 and with Michel Teló on Nov 14 including a performance and special Q&A with each artist where they will discuss how they celebrate the golden moments in their lives, those special times towards the end of the day when the weight of responsibility is lifted from their shoulders, and all the possibilities of the time ahead become apparent. Old Parr Whisky will also be sponsoring a content series that will live on the Latin GRAMMY social media platforms highlighting how Latin GRAMMY nominees “Flip the Script” from work to play. In addition, Old Parr Whisky will host a bar at the Latin Recording Academy Person of the Year Gala, Latin GRAMMY Awards and Official Latin GRAMMY After Party featuring a signature Old Parr Whisky Latin GRAMMY cocktail.

Returning sponsor, Verizon, has partnered with Univision and the 22nd annual Latin GRAMMY Awards for a 5G enhanced experience, the Verizon 5G Portal, which brings fans closer to the hottest artists and the red carpet from the comfort of their own home. Users who access the portal via verizon.com/5Gportal will be transported onto the red carpet, backstage and into the press room for The Biggest Night in Latin Music. Additionally, Verizon is offering a limited number of in-person tickets for Verizon Up members to attend the show in Las Vegas, dropping on November 11th via the My Verizon app.

This year, the Latin GRAMMYs will jump start the holiday season for Walmart. Returning for its 12th consecutive show, Walmart will team up with Univision and LARAS to highlight a season of collective joy and dive into traditions, old and new, that bring the Hispanic community together through a week-long celebration featuring immersive activations and in-show integrations, plus shoppable branded content across social media leading into The Biggest Night in Latin Music. 

This year, audiences will also be treated to exclusive digital custom content, highlighting the 22nd Annual Latin GRAMMY Awards, in partnership with the Latin Recording Academy and Univision.

First-time sponsor Clinique joins the celebration with a special content series featuring Univision’s Clarissa Molina’s countdown to Latin GRAMMY. ‘100 Hours Until’ will give fans “real-time” sneak peeks as Clarissa and her friend and make-up artist Gerald Santiago prepare her look for the big night, kicking off with the application of Clinique Moisture Surge 100H – which lasts for 100 hours – and ending with the reveal of her final glam look on the red carpet.

Returning partner Ford will build excitement around The Biggest Night in Latin Music through a special Twitter sponsorship, featuring memorable and exciting moments from past Latin GRAMMY Awards® leading up and during the night of the show available exclusively on Univision’s Twitter handle.

For the first time, Sally Hansen partners with Univision and the Latin Recording Academy to highlight the importance of self-care – of voice, body and mind – among nominated artists. A custom branded Nominee Diaries Series​ will offer music lovers an intimate look into two female nominated artists’ careers, their beauty regimens and how their work has earned them a nomination.

Last year, Univision’s exclusive telecast of the 21st annual Latin GRAMMY Awards stirred audiences across platforms, reaching 5.7 million Total Viewers 2+ on television and delivering new high-water marks on social with 11.8 million total interactions - up +41 percent versus 2019 and nearly three-times more than 2018.  The three-hour telecast averaged 2.1 million Total Viewers 2+, 931,000 Adults 18-49 and 421,000 Adults 18-34, positioning Univision ahead of CBS, NBC and The CW for the entire night with Adults 18-49 and Adults 18-34. 

For more information and latest news, on the 22nd Annual Latin GRAMMY Awards visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT UNIVISION COMMUNICATIONS INC.:

As the leading Spanish-language content and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The Company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The Company’s prominent digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network, and several top-rated apps. For more information, visit corporate.univision.com.

MEDIA CONTACTS:

Univision

Julissa Bonfante

Jbonfante@univision.net

305.894.8635

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

 

 

 

The Latin Recording Academy® Announces The 26th Annual Latin GRAMMY Awards® To Be Held On Nov. 13

News

The Latin Recording Academy® Announces The 26th Annual Latin GRAMMY Awards® To Be Held On Nov. 13

Latin GRAMMYs/Apr 22, 2025 - 01:00 PM

The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Univision; additional Latin GRAMMY® Week events will be held around the city

Nominations will be announced on Wednesday, Sept. 17, and streamed across The Latin Academy’s social channels

MIAMI, FL (APRIL 22, 2025) – The Latin Recording Academy® announced today that the 26th Annual Latin GRAMMY Awards® will be held on Thursday, Nov. 13, 2025, at the MGM Grand Garden Arena in Las Vegas. This marks the 15th time that the ceremony will be held in the city, bringing together music creators from all over the world for an unforgettable Latin GRAMMY® Week that will set the stage for The Biggest Night in Latin Music®.

“We are proud to once again bring the passion and creativity of Latin music to Las Vegas,” said Manuel Abud, CEO of The Latin Recording Academy. “The city has welcomed the Latin GRAMMYs® over the years, and we look forward to another great Latin GRAMMY Week celebrating Latin music and its creators.”

The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

“As the home of Latin music, we are excited to deliver unparalleled coverage of the 26th Annual Latin GRAMMY Awards to our audience,” said Ignacio Meyer, President of Univision Networks Group at TelevisaUnivision. “This iconic night will showcase the extraordinary talent in Latin music, while shining a spotlight on the visionary artists, creators, and stories that are shaping culture in the U.S. and around the globe.”

In addition, Latin GRAMMY Week events will take place throughout the city, including the Special Awards Ceremony, Leading Ladies of Entertainment, Latin GRAMMY In The Schools, Nominee Reception, Best New Artist Showcase, Person of the Year Gala and Premiere Ceremony, preceding the telecast. More details on the week of events will be announced in the coming months.

Additional key dates for this year’s Awards Process in preparation for The Biggest Night in Latin Music include:

  • July 28 - Aug. 8, 2025: First Round of Voting

  • Sept. 17, 2025: Nominations Announcement

  • Oct. 1 - Oct. 13, 2025: Final Round of Voting

For more information regarding the current awards calendar visit: https://www.latingrammy.com/en/awards/calendar.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT TELEVISAUNIVISION:

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

ABOUT MGM GRAND GARDEN ARENA:

The MGM Grand Garden Arena is home to concerts, championship boxing and premier sporting and special events. The Arena offers comfortable seating for as many as 16,800 with excellent sightlines and state-of-the-art acoustics, lighting and sound. Prominent events to date have included world championship fights between Evander Holyfield and Mike Tyson as well as Floyd Mayweather vs. Canelo Alvarez as well as Floyd Mayweather vs. Manny Pacquiao; and concerts by The Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler, George Strait, Justin Timberlake, Beyonce, U2, Lady Gaga, Bruno Mars, Coldplay, Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium Concert. The MGM Grand Garden Arena also has been home to annual events including the Academy of Country Music Awards, the Billboard Music Awards, the Latin GRAMMY Awards, iHeartRadio Music Festival, Pac-12 Men’s Basketball Championship and Frozen Fury NHL pre-season games hosted by the Los Angeles Kings.

MEDIA CONTACTS:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

TelevisaUnivision

Laura Páez

Lpaez@televisaunivision.com

MGM Grand

Scott Ghertner / Allyson Wadman

sghertner@mgmresorts.com / awadman@mgmresorts.com

The Latin GRAMMY Cultural Foundation® Launches Fourth Annual Mentorship Program And Virtual Panel, In Partnership With She Is The Music

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The Latin GRAMMY Cultural Foundation® Launches Fourth Annual Mentorship Program And Virtual Panel, In Partnership With She Is The Music

Latin GRAMMYs/Apr 08, 2025 - 01:00 PM

Rocío Guerrero, Rosa Lagarrigue, Luana Pagani, Ivy Queen, Vivir Quintana, Diana Rodríguez, Janina Rosado, Maria Elena Salinas, Ana Rosa Santiago and Julieta Venegas, will be the mentors of this year’s Leading Ladies of Entertainment Connect TogetHER

MIAMI (APRIL 8, 2025) — The Latin GRAMMY Cultural Foundation® announced the fourth Leading Ladies of Entertainment Connect TogetHER mentorship program, in partnership with She Is The Music, a global nonprofit that works to increase the number of women in music.

The mentors of this year’s collaborative program, which will provide one-on-one virtual mentoring sessions with young women looking to follow a career in the music and entertainment industries include:

  • Rocío Guerrero, Head of Music, Latin/Iberia, Amazon Music

  • Rosa Lagarrigue, CEO of artist management company RLM

  • Luana Pagani, Partner & President at Fairwinds Entertainment

  • Ivy Queen, singer/songwriter Latin GRAMMY® nominee

  • Vivir Quintana, singer/songwriter and social activist for women’s rights in Mexico

  • Diana Rodríguez, CEO and founder of Criteria Entertainment, a music management and marketing firm, and Mercado Negro, a boutique management agency and label

  • Janina Rosado, Latin GRAMMY winning pianist, arranger and director

  • Maria Elena Salinas, award winning journalist

  • Ana Rosa Santiago, Senior Vice President of Latin Music & LatAm for Universal Music Publishing Group

  • Julieta Venegas, singer/songwriter Latin GRAMMY and GRAMMY® winner

Paying-it-forward and forging opportunities for future generations is a core pillar of the program and the Leading Ladies of Entertainment Connect TogetHER Panel will expand access to these Leading Ladies expertise. The panel moderated by mentees, Anabella Paolucci and Maria Esperanza features’ conversations with Rocío Guerrero, Luana Pagani, Maria Elena Salinas and Ana Rosa Santiago. To tune in visit: m.youtube.com/watch?v=YiNWxvlR4LE.

“We are proud to support the next generation of women in the Latin music industry with the Leading Ladies who generously share their time and expertise, and She is the Music”, said Raquel “Rocky” Egusquiza, Executive Director, Latin GRAMMY Cultural Foundation. “Together, the impact of community is made visible as we work towards closing the gender gap within the Latin music industry.”

The Leading Ladies of Entertainment initiative was created by The Latin Recording Academy in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT SHE IS THE MUSIC:

She Is The Music (SITM) is a global nonprofit with the mission to increase the number of women working in music – songwriters, artists, producers, engineers, and executives. Their programs include the largest global database of women in music, mentorship and education programs and all-women songwriting camps hosted around the world. Operating as a unifying network for the music business and beyond, SITM provides resources and support for female-focused initiatives, both through its own programs as well as external efforts worldwide. A first-of-its-kind collaboration, SITM is powered by industrywide representation: creators, publishers, record labels, talent agencies, management companies, industry groups, think tanks, media companies, streaming services and more. Entertainment Industry Foundation serves as a partner. For more information, visit sheisthemusic.org.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

New Eligibility Guidelines Announced For The 26th Annual Latin GRAMMY Awards® Process

News

New Eligibility Guidelines Announced For The 26th Annual Latin GRAMMY Awards® Process

Latin GRAMMYs/Mar 19, 2025 - 01:00 PM

A new Field and two Categories added, and changes to requirements for existing categories also made

MIAMI (MARCH 19, 2025) — As part of The Latin Recording Academy®’s commitment to evolve with the ever-changing musical landscape, and to best serve its membership body of music creators and professionals, we are pleased to announce that several changes, including a new field and two categories, have been added to the 26th Annual Latin GRAMMY Awards® Process.

NEW FIELD & CATEGORY

FIELD: VISUAL MEDIA

CATEGORY: BEST MUSIC FOR VISUAL MEDIA

The category of Music for Visual Media recognizes original music created to accompany and enrich the storyline of movies, television series, video games and other visual media.

This includes music that, through its creativity and originality, significantly enriches the narrative and atmosphere of movies, series, documentaries, video games, and other visual media, elevating the viewer's experience. For a project to participate in this category, it must: A) feature Latin rhythms recognized as genres participating in the annual Latin GRAMMY awards; or B) be composed by someone of Ibero-American descent. A fundamental condition is that the music be original and created specifically for the visual media project. To qualify, the total duration of the production must be at least 15 minutes of the original music and not different versions of it, and it can include songs with lyrics and vocals in Spanish, Portuguese, and/or regional dialects, or it can be instrumental. The statuette is presented to: Composer(s) and Artist(s) with significant contributions, Producer(s), Arranger(s), Recording Engineer(s) and Mixing Engineer(s) for 51% or more of the total recording time of the album.

NEW CATEGORY

BEST ROOTS SONG – SINGLES OR TRACKS ONLY (TRADITIONAL FIELD)

This award is given to the songwriters of new, unpublished recordings, both vocal and instrumental, that reflect the traditions and roots of various communities, cultures, or social groups, especially those of Hispanic American origin, whether in Spanish, Portuguese or in indigenous languages or dialects. Eligible genres include tango, folk, flamenco, and other traditional subgenres, excluding tropical music and its derivatives, and must be in Spanish, Portuguese or in indigenous languages or dialects. If another language is included, the recording must contain at least 60% of its lyrics in Spanish, Portuguese or in an indigenous language, be completely original, and have been released during the current eligibility period. The recording can be part of an album (tracks) or presented as a single. Covers, remixes, and recordings that use interpolation or samples from other previously released recordings will not be considered. The award is given to the songwriter(s), and Special Certificates (Publisher’s Certificates) are awarded to the music publishers.

ADDITIONAL CATEGORY AMENDMENTS

1. CATEGORY NAME CHANGES:

  • Best Pop Vocal Album category will now be named Best Contemporary Pop Album (Pop Field).

  • Best Urban Fusion/Performance category will now be named Best Urban/Urban Fusion Performance (Urban Field).

  • Best Latin Children’s Album category will now be named Best Children’s Album (Children’s Field).

2. AMENDMENT TO CATEGORY NAMES WITHIN THE POP FIELD:

The Pop Field is eliminating the word “Vocal” from the categories within its field, therefore, the album categories names will be as follows:

  • Best Contemporary Pop Album

  • Best Traditional Pop Album

3. AMENDMENT TO ELIGIBILITY CRITERIA:

Eligibility criteria was updated in the Best Urban/Urban Fusion Performance category (Urban Field):

  • Remixes are eligible only if the original version of the song was released within the same eligibility year.

  • The required percentage of urban elements is increasing from 51% to 60% to qualify in this category.

4. NEW SONGWRITER OF THE YEAR ELIGIBILITY CRITERIA:

The Songwriter of the Year category reduced the minimum song threshold from six (6) songs to four (4). Songwriters with a minimum of four (4) newly written songs will be credited as a songwriter or co-writer, provided they are not also the performer, producer or engineer.

5. NEW VIDEO ELIGIBILITY CRITERIA:

Best Long Form Music Video Category (Music Video Field)

Eligible videos in the Best Long Form Music Video category must have a minimum duration of 12 minutes. Additional eligibility criteria: the duration of the credits will not be counted as part of the video's length unless they contribute to the creative process.

6. AMENDMENT TO THE SCREENING AND VOTING PROCESS FOR THE PRODUCER OF THE YEAR CATEGORY:

The Producer of the Year category (Production Field), recognized as a craft category, will now be screened and voted on by a specialized committee in addition to the membership screening and voting process.

ONLINE ENTRY PROCESS

NEW GUIDELINES FOR SUBMISSIONS:

1. REQUIRED INFORMATION

For each entry in the Online Entry Process, the entrant is required to provide the recording date, the UPC or the ISRC number for the recording being submitted for Latin GRAMMY consideration.

2. STREAMING LINKS

The entrant must provide at least two (2) streaming links, ensuring that the links direct to the specific recording and not to the artist's page.

3. ENTRY FEES

The Latin Recording Academy has decided to implement the following fee structure:

MEMBERS - The Per-entry fee structure encourages submitters to carefully evaluate the value of each entry and prioritize work, they truly believe is worthy of recognition. Under this model, all Associate and Voting Members receive five (5) complimentary entries annually. Starting with the 6th entry members will pay $20 USD per additional entry.

RECORD LABELS - Record labels are currently required to pay a $500 fee to submit entries, with such fee varying based on the timing of the submission, as outlined below:

THE LATIN RECORDING ACADEMY FEE SCHEDULE

Category Early Entry Pricing (April 1 - April 30) Standard Pricing (May 1 - May 30)
Members $20 (after 5 courtesy entries) $20 (after 5 courtesy entries)
Record Labels $500 $1,000

All updates go into effect immediately for the upcoming 26th Annual Latin GRAMMY Awards taking place in November 2025. To view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The Latin Recording Academy® Announces New Trustees

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The Latin Recording Academy® Announces New Trustees

Latin GRAMMYs/Mar 11, 2025 - 02:00 PM

MIAMI, FL (MARCH 11, 2025) —The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.

Luis Álvarez-Fiol, Eduardo Bergallo, Paty Cantú, Alexandra Lioutikoff, Rico Love, Rafa Sardina and Manuel Tejada have reached their serving term limits and have retired from the Board.

“Our deepest gratitude to all our former Trustees! I am honored to give a warm welcome to a very talented and diverse group of professionals joining our Board,” said Eduardo Hütt, Chairman of the Board of Trustees of The Latin Recording Academy. “Each of our new Trustees has been serving the music community over the years in different roles, and I look forward to working closely with them as we continue to grow, evolve and strengthen our organization.”

The Board of Trustees, in partnership with CEO Manuel Abud and The Latin Academy Executive Team, works to uphold the organization's mission to nurture, celebrate, honor and elevate Latin music and its creators.

ABOUT THE NEWLY ELECTED TRUSTEES:

Gabriel Abaroa, Jr. is a seasoned entertainment executive, attorney and the first President Emeritus of The Latin Academy, where he also served as President/CEO from 2002 to 2021. Currently, Abaroa is a co-founder and CEO of Incurator LLC. Previously, he founded Legal Corp, a law firm providing services to multinational and independent record labels in México. He is a musician and record producer of children’s music, and was a professor of entertainment law for five years at the Anáhuac University. Abaroa is a dual member of the Recording Academy and The Latin Academy, the Rock & Roll Hall of Fame, serves as Board member of NALAC and is an international jury member for Premios Platino. He also participated in the Hispanic Committee of the Kennedy Center for the Performing Arts.

Pedro Blanco is the President and CEO of Blanco-Lorenz, a global content branding studio with 25 years of experience in the industry. Blanco and his company specialize in content development and packaging for streaming platforms, digital media, television and film, and have collaborated with leading companies such as HBO, Spotify, ViX, A+E Networks, Netflix, BBC, ESPN, FOX, Warner Bros. Television, TelevisaUnivision, NBCUniversal, Disney and Telemundo. He has also directed over 50 commercials and has been behind the lens for music videos featuring artists like Marc Anthony, Alejandro Sanz, Gente de Zona, and Fonseca. In addition, Blanco has served on the Latin GRAMMY TV Committee since 2003. His work has earned him honors from the Global Entertainment Marketing Academy, the Mark Awards and the Streamy Awards.

Gustavo Borner is a renowned producer and sound engineer, winner of six GRAMMYs® and 14 Latin GRAMMYs. With four decades of experience, he has worked on productions for artists such as Phil Collins, Santana, Juanes, Fito Páez, Vicente Fernández, Luis Miguel and Plácido Domingo, totaling over 40 million records sold. He has worked on all Latin MTV Unplugged productions since 2004 as an engineer, mixer or producer. Borner has also worked on television projects for the Latin GRAMMYs, MTV Music Awards and “Sep7imo Día”, the Cirque du Soleil show dedicated to Soda Stereo. His talent has left a mark on film soundtracks, including Birdman, Guardians of the Galaxy, Suicide Squad, and video games such as Spiderman. Borner has served The Latin Academy as an active member of the Circle of Producers and Engineers (CPI) since 2019. In 2018, he received the AES Fellowship Award for his achievements in audio production and worldwide dissemination of audio knowledge. Since 2000, he has operated Igloo Music in Burbank, California, a complex with 18 studios.

Rafael Fernández, Jr. is the Senior Vice President of State Public Policy and Industry Relations at the Recording Industry Association of America (RIAA), where he directs government relations activities across all 50 U.S. states, while also serving as the Director of Latin Music. Previously, Fernández held the position of Vice President of Latin Music at the RIAA and has been with the organization for nearly 24 years. Under his leadership, the RIAA has been an active supporter of The Latin Academy and its Person of the Year Gala.

Dr. Chelsey Green is an artist, entrepreneur and educator who combines classical and contemporary to make music uniquely her own. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, debuted on the Billboard Contemporary Jazz Chart, and actively perform concerts, music festivals and educational workshops around the world. Dr. Green has appeared on stage and screen with artists of various genres, including Stevie Wonder, Lizzo, Samara Joy, The War and Treaty, Esperanza Spalding, Kirk Franklin and many more. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and currently serves as Vice Chair of the Board of Trustees of the Recording Academy.

Jorge Hernández-Toraño is an attorney specializing in general business law, corporate transactions and entertainment law. After 31 years as a partner at the international law firm Holland & Knight, Hernández-Toraño retired from full-time legal practice in 2024. Throughout his career, he has represented GRAMMY-winning artists and producers and negotiated recording contracts, publishing agreements, tours, radio and television appearances, and sponsorship deals. Hernández-Toraño served as counsel to The Latin Recording Academy® from 2002 through 2023. He has also represented major record labels and the International Federation of the Phonographic Industry (IFPI). Recognized in rankings such as The Best Lawyers in America and Chambers, Hernández-Toraño was named one of the 100 most influential Hispanics in the U.S. entertainment industry by Hispanic Business Magazine. Committed to his community, he served as Trustee and General Counsel for United Way of Miami, is a past President and former Board Member of the Cuban American Bar Association and chaired the Miami Business Forum.

Berta Rojas is one of Latin America's most celebrated classical guitarists. With a career spanning over three decades, the Paraguay-born artist has released 14 studio albums and performed in some of the world's most prestigious concert halls. Her exceptional talent also led her to academia at Berklee College of Music, where she serves as an associate professor, becoming the first Latin American instructor invited to join the institution's guitar department. In 1992, Rojas earned a bachelor’s degree in music with a concentration in guitar from the Universidad de la República in Uruguay, and later completed a master’s in music, specializing in guitar, from Johns Hopkins University. She has received four Latin GRAMMY nominations and won Best Classical Music Album in 2022 for Legado. In 2023, she was honored with the National Order of Merit in the Gran Cruz, Paraguay's highest civil and military decoration.

The full list of the Latin Recording’s Board of Trustees can be found here.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring, and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com