GUILLERMO "MEMO" ACOSTA AND EGIDIO CUADRADO TO RECEIVE THE TRUSTEES AWARD 

MIAMI (JUNE 24, 2021) — The Latin Recording Academy^® announced today that Martinho da Vila, Emmanuel, Sheila E. & Pete Escovedo, Fito Páez, Millie Quezada, Joaquín Sabina and Gilberto Santa Rosa will receive this year's Lifetime Achievement Award. Additionally, Guillermo "Memo" Acosta and Egidio Cuadrado will receive the Trustees Award.  The honorees will be celebrated during a private ceremony executive produced by Eduardo Osorio at the Four Seasons Hotel in Las Vegas on Nov. 17, 2021, as part of the 22nd Annual Latin GRAMMY week.

"We are delighted to recognize this remarkable group of legendary artists, who remain very active, with this year's Lifetime Achievement and Trustees Awards," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "Their outstanding accomplishments have created a timeless legacy within the Latin music world and beyond, and we look forward to honoring and celebrating each of them during Latin GRAMMY Week as we return to Las Vegas this November with our resilient community of Latin music lovers."

The Lifetime Achievement Award is presented to performers who have made creative contributions of outstanding artistic significance to Latin music and its communities. The Trustees Award is bestowed on individuals who have made significant contributions to Latin music during their careers in ways other than performance. Both distinctions are voted on by The Latin Recording Academy's Board of Trustees.

2021 Lifetime Achievement Award Honorees:

Martinho da Vila (Brazil)

Martinho da Vila delves into the very essence of Brazilian music — the soul of percolating samba and its many permutations — including the wide-encompassing movement known as MPB (música popular brasileira). His 1969 self-titled solo debut LP featured gorgeous sambas that swung effortlessly, leaving behind a sweet aftertaste of longing and nostalgia. Since then, da Vila has recorded almost an album per year, selling millions of records while forming a close bond with samba school Unidos de Vila Isabel and exploring a wide variety of styles in his compositions. The soulful "Canta, Canta, Minha Gente," the velvety "Mulheres" and the achingly beautiful "Casa De Bamba" are among his many hits. His works have earned him three Latin GRAMMYs.

Emmanuel (Mexico)

Mexican singer Emmanuel is one of the few performers who established balada as a song format overflowing with beauty and depth. His debut LP, Diez Razones Para Cantar, that included songs he wrote, came out in 1977, when the balada aesthetic was reaching a pinnacle of baroque opulence. Al Final (1979) became an international hit two years later, and in 1980 he recorded his fourth album, titled Íntimamente, which sold millions of copies around the world and boasted massive hits like "Insoportablemente Bella," "El Día Que Puedas," "Quiero Dormir Cansado" and "Todo Se Derrumbó." From that moment on, songs like "La Chica de Humo," "Toda la Vida," "Bella Señora," " Sentirme Vivo" and "La Última Luna" became part of the soundtrack of the life of his faithful fans.

Pete Escovedo/ Sheila E. (U.S.)

To watch father and daughter Pete Escovedo and Sheila E. playing together is an unforgettable experience: two brilliant percussionists breathing in unison to the syncopated beat. Pete Michael Escovedo fell in love with Afro-Caribbean music as a young man and decided to follow his passion, founding a jazz sextet with family members that evolved into the iconic Chicano rock band Azteca in 1972. Five years later, Escovedo launched a solo career, unifying elements of jazz, salsa and Latin soul under the elegant groove of his timbales. Born in a musical family Sheila Cecilia Escovedo, made a name for herself in the late '70s as the fiery percussionist with The George Duke Band. Global success followed when Prince asked her to join the Purple Rain sessions. Performing as part of Prince's touring band, Sheila cooked up an exquisite hybrid of pop, funk and Latin that would anchor mega-hits "The Glamorous Life" and "A Love Bizarre."

Fito Páez (Argentina)

One of the most brilliant singer/songwriters to emerge from Argentina, Fito Páez has redefined the essence of Latin pop-rock. He became an instant national star in 1985 with his second album, Giros, and hit a majestic peak of critical and commercial success in 1994 with El Amor Después Del Amor, a masterpiece steeped in Beatlesque pop with hints of Argentine folk that included hits like "A Rodar Mi Vida" and "Un Vestido Y Un Amor." Páez's tender lyrics and anthemic hooks have consistently transcended his country of origin and have landed him eight Latin GRAMMYs and a GRAMMY^®.

Milly Quezada (Dominican Republic)

In a field dominated by men until her arrival in the '70s, Milly Quezada single-handedly changed the history of merengue through the warmth and exuberant energy of her voice. Always true to the authentic roots of the Dominican Republic's quintessential dance genre, she quickly established herself as "the queen of merengue." As a teen, she formed the group Milly, Jocelyn & Los Vecinos with her sister and brothers, and enjoyed a succession of hits like "Volvió Juanita," that allowed her to tour the Americas, Europe and even Japan. Quezada took an extended break from the limelight following the tragic death of her husband in 1996, but returned as a solo artist the following year, cementing her reputation as a Dominican legend thanks to classics like "Entre Tu Cuerpo Y El Mío," "Toma Mi Vida," "Porque Me Amaste" and "Para Darte Mi Vida." She has received three Latin GRAMMYs.

Joaquín Sabina (Spain)

Joaquín Sabina has elevated the art of writing songs in Spanish to unsuspected heights, building a musical universe marked by his eccentric but simple forays into confessional poetry and wry sociopolitical observation which has influenced several generations. The release of his second album, 1980’s Malas Compañías, created a stir with timeless hits “Calle Melancolía” and "Pongamos Que Hablo De Madrid." Sabina's mercurial combination of folk, rock and balada idioms, coupled with his stark and bluesy delivery, complexed sense of humor and an uncanny ability to express complex feelings in his lyrics, has made him hugely popular in Spain and the Americas and to date, active as always, is followed by at least three generations.

Gilberto Santa Rosa (Puerto Rico)

Gilberto Santa Rosa is one of the few salsa artists to emerge in the '80s, as the genre's explosion of the previous decade was experiencing an inevitable decline. Following brief stints with popular Puerto Rican orchestras of the '70s, he was enlisted by pioneering bandleader Willie Rosario in 1981, cementing his reputation as a rootsy salsa singer. By the time of his solo debut, Good Vibrations, in 1986, the five-time Latin GRAMMY winner had assimilated the honeyed salsa romántica style popular at the time, merging it with the raucous tropical grooves that he treasured. This remarkable balance informs such massive hits as "La Agarro Bajando," "Conteo Regresivo," "Conciencia" and "Que Alguien Me Diga," as well as his electrifying concert performances.

2021 Trustees Award Honorees:

Guillermo "Memo" Acosta (Mexico)

A prolific producer and songwriter blessed with an unerring instinct for discovering new talent, Memo Acosta has been a key figure in the development of Latin music since the '50s, both through his work as A&R with Discos Musart and as the founder of his own record label Discos GAS. Forming lifelong friendships with some of the brightest musical stars of his time, Acosta established a reputation for spotting promising singers and songwriters in genres as varied as bolero, ranchera and even rock, and has been involved in the production of over 4,000 albums, including Nat King Cole's legendary LPs in Spanish. One of the first executives to advocate for, and take strong action against music piracy, Acosta always lead all aspects of the industry with fervor.

Egidio Cuadrado (Colombia)

Egidio Cuadrado began playing the accordion at age six and eventually became one of the instruments most respected masters, participating in many vallenato festivals and competitions in his native Colombia. In the early '90s, Carlos Vives enlisted him for a tropical orchestra, La Provincia, that sought to keep the spirit of vallenato alive by blending it with contemporary pop-rock idioms. This led to several collaborations between the two artists, including the 1995 masterpiece La Tierra del Olvido, with Cuadrado's accordion occupying a lead role throughout the album. A natural live performer, Cuadrado embodies the zest of Colombian folklore, inspiring a new generation of musicians to keep the tradition alive.

Latin GRAMMY Week will culminate with the 22nd Annual Latin GRAMMY Awards^®, which will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Nov. 18, 2021, beginning at 8 p.m. ET/PT (7 p.m. CT) on Univision.

For more information and the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy^® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards^®, The Biggest Night in Latin Music^®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation^®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS:
The Exclusive Agency on behalf of The Latin Recording Academy
Elina Adut
eadut@eadut.com

Porter Novelli on behalf of The Latin Recording Academy

Leopoldo Coronado Domenge

leopoldo.coronado@porternovelli.com

The Latin Recording Academy
Iveliesse Malavé 
ive@grammy.com

A new Field and two Categories added, and changes to requirements for existing categories also made

MIAMI (MARCH 19, 2025) — As part of The Latin Recording Academy®’s commitment to evolve with the ever-changing musical landscape, and to best serve its membership body of music creators and professionals, we are pleased to announce that several changes, including a new field and two categories, have been added to the 26th Annual Latin GRAMMY Awards® Process.

NEW FIELD & CATEGORY

FIELD: VISUAL MEDIA

CATEGORY: BEST MUSIC FOR VISUAL MEDIA

The category of Music for Visual Media recognizes original music created to accompany and enrich the storyline of movies, television series, video games and other visual media.

This includes music that, through its creativity and originality, significantly enriches the narrative and atmosphere of movies, series, documentaries, video games, and other visual media, elevating the viewer's experience. For a project to participate in this category, it must: A) feature Latin rhythms recognized as genres participating in the annual Latin GRAMMY awards; or B) be composed by someone of Ibero-American descent. A fundamental condition is that the music be original and created specifically for the visual media project. To qualify, the total duration of the production must be at least 15 minutes of the original music and not different versions of it, and it can include songs with lyrics and vocals in Spanish, Portuguese, and/or regional dialects, or it can be instrumental. The statuette is presented to: Composer(s) and Artist(s) with significant contributions, Producer(s), Arranger(s), Recording Engineer(s) and Mixing Engineer(s) for 51% or more of the total recording time of the album.

NEW CATEGORY

BEST ROOTS SONG – SINGLES OR TRACKS ONLY (TRADITIONAL FIELD)

This award is given to the songwriters of new, unpublished recordings, both vocal and instrumental, that reflect the traditions and roots of various communities, cultures, or social groups, especially those of Hispanic American origin, whether in Spanish, Portuguese or in indigenous languages or dialects. Eligible genres include tango, folk, flamenco, and other traditional subgenres, excluding tropical music and its derivatives, and must be in Spanish, Portuguese or in indigenous languages or dialects. If another language is included, the recording must contain at least 60% of its lyrics in Spanish, Portuguese or in an indigenous language, be completely original, and have been released during the current eligibility period. The recording can be part of an album (tracks) or presented as a single. Covers, remixes, and recordings that use interpolation or samples from other previously released recordings will not be considered. The award is given to the songwriter(s), and Special Certificates (Publisher’s Certificates) are awarded to the music publishers.

ADDITIONAL CATEGORY AMENDMENTS

1. CATEGORY NAME CHANGES:

• Best Pop Vocal Album category will now be named Best Contemporary Pop Album (Pop Field).

• Best Urban Fusion/Performance category will now be named Best Urban/Urban Fusion Performance (Urban Field).

• Best Latin Children’s Album category will now be named Best Children’s Album (Children’s Field).

2. AMENDMENT TO CATEGORY NAMES WITHIN THE POP FIELD:

The Pop Field is eliminating the word “Vocal” from the categories within its field, therefore, the album categories names will be as follows:

• Best Contemporary Pop Album

• Best Traditional Pop Album

3. AMENDMENT TO ELIGIBILITY CRITERIA:

Eligibility criteria was updated in the Best Urban/Urban Fusion Performance category (Urban Field):

• Remixes are eligible only if the original version of the song was released within the same eligibility year.

• The required percentage of urban elements is increasing from 51% to 60% to qualify in this category.

4. NEW SONGWRITER OF THE YEAR ELIGIBILITY CRITERIA:

The Songwriter of the Year category reduced the minimum song threshold from six (6) songs to four (4). Songwriters with a minimum of four (4) newly written songs will be credited as a songwriter or co-writer, provided they are not also the performer, producer or engineer.

5. NEW VIDEO ELIGIBILITY CRITERIA:

Best Long Form Music Video Category (Music Video Field)

Eligible videos in the Best Long Form Music Video category must have a minimum duration of 12 minutes. Additional eligibility criteria: the duration of the credits will not be counted as part of the video's length unless they contribute to the creative process.

6. AMENDMENT TO THE SCREENING AND VOTING PROCESS FOR THE PRODUCER OF THE YEAR CATEGORY:

The Producer of the Year category (Production Field), recognized as a craft category, will now be screened and voted on by a specialized committee in addition to the membership screening and voting process.

ONLINE ENTRY PROCESS

NEW GUIDELINES FOR SUBMISSIONS:

1. REQUIRED INFORMATION

For each entry in the Online Entry Process, the entrant is required to provide the recording date, the UPC or the ISRC number for the recording being submitted for Latin GRAMMY consideration.

2. STREAMING LINKS

The entrant must provide at least two (2) streaming links, ensuring that the links direct to the specific recording and not to the artist's page.

3. ENTRY FEES

The Latin Recording Academy has decided to implement the following fee structure:

MEMBERS - The Per-entry fee structure encourages submitters to carefully evaluate the value of each entry and prioritize work, they truly believe is worthy of recognition. Under this model, all Associate and Voting Members receive five (5) complimentary entries annually. Starting with the 6th entry members will pay $20 USD per additional entry.

RECORD LABELS - Record labels are currently required to pay a $500 fee to submit entries, with such fee varying based on the timing of the submission, as outlined below:

THE LATIN RECORDING ACADEMY FEE SCHEDULE

All updates go into effect immediately for the upcoming 26th Annual Latin GRAMMY Awards taking place in November 2025. To view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

MIAMI, FL (MARCH 11, 2025) —The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.

Luis Álvarez-Fiol, Eduardo Bergallo, Paty Cantú, Alexandra Lioutikoff, Rico Love, Rafa Sardina and Manuel Tejada have reached their serving term limits and have retired from the Board.

“Our deepest gratitude to all our former Trustees! I am honored to give a warm welcome to a very talented and diverse group of professionals joining our Board,” said Eduardo Hütt, Chairman of the Board of Trustees of The Latin Recording Academy. “Each of our new Trustees has been serving the music community over the years in different roles, and I look forward to working closely with them as we continue to grow, evolve and strengthen our organization.”

The Board of Trustees, in partnership with CEO Manuel Abud and The Latin Academy Executive Team, works to uphold the organization's mission to nurture, celebrate, honor and elevate Latin music and its creators.

ABOUT THE NEWLY ELECTED TRUSTEES:

Gabriel Abaroa, Jr. is a seasoned entertainment executive, attorney and the first President Emeritus of The Latin Academy, where he also served as President/CEO from 2002 to 2021. Currently, Abaroa is a co-founder and CEO of Incurator LLC. Previously, he founded Legal Corp, a law firm providing services to multinational and independent record labels in México. He is a musician and record producer of children’s music, and was a professor of entertainment law for five years at the Anáhuac University. Abaroa is a dual member of the Recording Academy and The Latin Academy, the Rock & Roll Hall of Fame, serves as Board member of NALAC and is an international jury member for Premios Platino. He also participated in the Hispanic Committee of the Kennedy Center for the Performing Arts.

Pedro Blanco is the President and CEO of Blanco-Lorenz, a global content branding studio with 25 years of experience in the industry. Blanco and his company specialize in content development and packaging for streaming platforms, digital media, television and film, and have collaborated with leading companies such as HBO, Spotify, ViX, A+E Networks, Netflix, BBC, ESPN, FOX, Warner Bros. Television, TelevisaUnivision, NBCUniversal, Disney and Telemundo. He has also directed over 50 commercials and has been behind the lens for music videos featuring artists like Marc Anthony, Alejandro Sanz, Gente de Zona, and Fonseca. In addition, Blanco has served on the Latin GRAMMY TV Committee since 2003. His work has earned him honors from the Global Entertainment Marketing Academy, the Mark Awards and the Streamy Awards.

Gustavo Borner is a renowned producer and sound engineer, winner of six GRAMMYs® and 14 Latin GRAMMYs. With four decades of experience, he has worked on productions for artists such as Phil Collins, Santana, Juanes, Fito Páez, Vicente Fernández, Luis Miguel and Plácido Domingo, totaling over 40 million records sold. He has worked on all Latin MTV Unplugged productions since 2004 as an engineer, mixer or producer. Borner has also worked on television projects for the Latin GRAMMYs, MTV Music Awards and “Sep7imo Día”, the Cirque du Soleil show dedicated to Soda Stereo. His talent has left a mark on film soundtracks, including Birdman, Guardians of the Galaxy, Suicide Squad, and video games such as Spiderman. Borner has served The Latin Academy as an active member of the Circle of Producers and Engineers (CPI) since 2019. In 2018, he received the AES Fellowship Award for his achievements in audio production and worldwide dissemination of audio knowledge. Since 2000, he has operated Igloo Music in Burbank, California, a complex with 18 studios.

Rafael Fernández, Jr. is the Senior Vice President of State Public Policy and Industry Relations at the Recording Industry Association of America (RIAA), where he directs government relations activities across all 50 U.S. states, while also serving as the Director of Latin Music. Previously, Fernández held the position of Vice President of Latin Music at the RIAA and has been with the organization for nearly 24 years. Under his leadership, the RIAA has been an active supporter of The Latin Academy and its Person of the Year Gala.

Dr. Chelsey Green is an artist, entrepreneur and educator who combines classical and contemporary to make music uniquely her own. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, debuted on the Billboard Contemporary Jazz Chart, and actively perform concerts, music festivals and educational workshops around the world. Dr. Green has appeared on stage and screen with artists of various genres, including Stevie Wonder, Lizzo, Samara Joy, The War and Treaty, Esperanza Spalding, Kirk Franklin and many more. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and currently serves as Vice Chair of the Board of Trustees of the Recording Academy.

Jorge Hernández-Toraño is an attorney specializing in general business law, corporate transactions and entertainment law. After 31 years as a partner at the international law firm Holland & Knight, Hernández-Toraño retired from full-time legal practice in 2024. Throughout his career, he has represented GRAMMY-winning artists and producers and negotiated recording contracts, publishing agreements, tours, radio and television appearances, and sponsorship deals. Hernández-Toraño served as counsel to The Latin Recording Academy® from 2002 through 2023. He has also represented major record labels and the International Federation of the Phonographic Industry (IFPI). Recognized in rankings such as The Best Lawyers in America and Chambers, Hernández-Toraño was named one of the 100 most influential Hispanics in the U.S. entertainment industry by Hispanic Business Magazine. Committed to his community, he served as Trustee and General Counsel for United Way of Miami, is a past President and former Board Member of the Cuban American Bar Association and chaired the Miami Business Forum.

Berta Rojas is one of Latin America's most celebrated classical guitarists. With a career spanning over three decades, the Paraguay-born artist has released 14 studio albums and performed in some of the world's most prestigious concert halls. Her exceptional talent also led her to academia at Berklee College of Music, where she serves as an associate professor, becoming the first Latin American instructor invited to join the institution's guitar department. In 1992, Rojas earned a bachelor’s degree in music with a concentration in guitar from the Universidad de la República in Uruguay, and later completed a master’s in music, specializing in guitar, from Johns Hopkins University. She has received four Latin GRAMMY nominations and won Best Classical Music Album in 2022 for Legado. In 2023, she was honored with the National Order of Merit in the Gran Cruz, Paraguay's highest civil and military decoration.

The full list of the Latin Recording’s Board of Trustees can be found here.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring, and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Presented by Windstar Cruises, the series features conversations with 2024 Special Award honorees Albita, Alejandro Lerner and Ángel "Cucco" Peña

MIAMI (FEBRUARY 6, 2025)—The Latin Recording Academy® announced the launch of its digital series highlighting 2024 Special Awards honorees, presented by Windstar Cruises. The video capsules kickoff today, with the 2024 Lifetime Achievement Award recipient and Latin GRAMMY® winner, Albita. Throughout the month of February, 2024 Lifetime Achievement Award recipient and Latin GRAMMY nominee Alejandro Lerner, and 2024 Trustees Award recipient and Latin GRAMMY winner Ángel "Cucco" Peña, join the series to reflect on their distinguished careers and the defining moments that cemented their legacies in Latin music.

The series is part of a two-year agreement with Windstar Cruises, who serve as a presenting sponsor of The Latin Academy’s Special Awards Presentation, held annually during Latin GRAMMY® Week. The interviews feature an intimate glimpse into the lives and contributions of Latin music creators and will be available across all Latin GRAMMY social media accounts.

The Special Awards Presentation recognizes legendary artists whose careers have had immeasurable influence and impact within the world of Latin music. Both the Lifetime Achievement Award, presented to performers who have made creative contributions of outstanding artistic significance of Latin music and its communities, and the Trustees Award, presented to individuals who have made significant contributions to Latin music during their careers, other than through performance, are voted on by The Latin Recording Academy's Board of Trustees.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT WINDSTAR CRUISES:

With a fleet of seven boutique all-suite and sailing yachts, each carrying between 148 to 342 guests, Windstar Cruises offers an intimate experience like no other. Guests can explore enchanting destinations across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, South America, Japan, and the South Pacific. Plus, Windstar operates year-round in Europe and will offer two unique ship experiences in Tahiti starting in 2027. Windstar will introduce two new ships to its Star Class beginning with Star Seeker in December 2025 and followed by Star Explorer in December 2026. At Windstar Cruises, it's not just about travel – it's about creating experiences that resonate with the soul. With port-intensive itineraries, iconic destinations, exceptional service, and an innovative culinary program, every moment with Windstar is an opportunity for discovery and delight. Windstar Cruises is proud to be part of the Xanterra Travel Collection®.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The immersive learning experience, sponsored by TikTok, guided aspiring music creators through song production, music business and stage performance techniques

Click here for more images

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 30, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The day long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry leaders including Francisco Granados, Senior Vice President of A&R at Warner Music Latina; Pierre Hachar, Jr., Esq., an entertainment attorney; and Latin GRAMMY® nominee Vikina. The lecture guided more than 100 future music creators through the process of song production, music business and stage performance techniques, and spotlighted key areas like writing, producing and marketing music from conception to completion.

“Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways,” said María Martínez Iturriaga, Senior Vice President at Berklee Global. “This program unites exceptional partners to empower participants with the skills, knowledge and opportunities needed to build and sustain thriving careers in today's dynamic music landscape.”

“At TikTok, we’re committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music,” said Ara Yoo Han, Global Head of Social Impact at TikTok. “We’re thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.”

“We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are furthering the Foundation’s mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.”

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit: https://www.tiktok.com/. TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com