Show Returns To MGM Grand Garden Arena In Las Vegas —
Includes Live Three-Hour Telecast And
One-Hour Red-Carpet Pre-Show

 Nominees To Be Announced On Sept. 20, 2017

MIAMI (June 13, 2017) – The Latin Recording Academy^® and Univision Network today announced the 18th Annual Latin GRAMMY Awards^® will air Thursday, Nov. 16, 2017, live on Univision from the MGM Grand Garden Arena in Las Vegas with a three-hour star-studded telecast from 8–11 p.m. ET/PT (7 p.m. Central), and a one-hour pre-show beginning at 7 p.m. ET/PT.

Nominees for the 18th Annual Latin GRAMMY Awards will be announced worldwide Sept. 20, 2017.  On Nov. 15, The Latin Recording Academy will honor The Latin Recording Academy Person of the Year and Special Awards (Lifetime Achievement and Trustees Awards) recipients during special presentations.

“The Latin GRAMMYs™ have become the premier U.S. and international musical showcase for Latin talent, diversity, relevance, and excellence and this year we are planning to bring our audience an even more spectacular evening celebrating the hard work, perseverance and achievements of those in our artistic communities,” said Gabriel Abaroa, President/CEO of The Latin Recording Academy. “We are also delighted to continue a great collaboration process with Univision and look forward to working with them to create the most memorable experience for our viewers.”

The Annual Latin GRAMMY Awards is The Biggest Night in Latin Music^® and has been recently attended by the most respected artists in the entertainment industry, including Marc Anthony, J Balvin, BIA, Angelique Boyer, Chris Brown, Kate del Castillo, Andrés Castro, Jackie Cruz, Luis Fonsi, Becky G, Juan Luis Guerra, Fifth Harmony, Enrique Iglesias, Nicky Jam, Juanes, Alicia Keys, Sean Kingston, Major Lazer, Jennifer Lopez, Diego Luna, Maluma, Maná, Ricky Martin, MØ, Rita Moreno, Omi, Gerardo Ortiz, Laura Pausini, Pharrell, Pitbull, Rachel Platten, Carlos Ponce, Reik, Sofia Reyes, Génesis Rodríguez, Prince Royce, Sebastián Rulli, Zoe Saldana, Roselyn Sánchez, Carlos Santana, Shakira, Will Smith, Diego Torres, Usher, Julieta Venegas, Carlos Vives, Il Volo, Dionne Warwick, Wisin, Yandel, Daddy Yankee, and many more.

“We are very proud to have this relationship with The Latin Recording Academy for more than one decade,” said Jorge “Pepo” Ferradas, president of music, Univision Communications Inc. “Every year more and more people enjoy this amazing show through all our platforms.”

Since the annual Latin GRAMMY Awards debuted on the Univision Network in 2005, the show has delivered strong audience levels each year, with the 2016 broadcast reaching 8.6 million total viewers 2+ in the United States and delivering more young adults than CBS, Fox and the CW on that night. The Latin GRAMMYs are one of Univision’s top rated and most engaged music broadcasts with the 17th annual edition ranking as the No. 1 most social program of the day, according to Nielsen.

Internationally, the telecast, distributed by Haber Entertainment, has reached more than 80 million viewers annually through over the air or by cable under an exclusive partnership with TNT Latin America, part of Turner Broadcasting System, a division of Time Warner.

The Annual Latin GRAMMY Awards actively embraces and engages audiences through its social media platforms to connect with fans. In addition to ranking as the No. 1 most social program, last year’s show was a worldwide trending topic on Twitter, garnering more than 14 billion global impressions, and consolidating its position as the highest profile celebration of Latin music with a massive social media fan base of more than 4.3 million followers across Twitter, Facebook and Instagram. (Sources: Nielsen Social, 11/17 episodes ranked by Total Interactions; Keyhole. co; Official handle (@latingrammys) and hashtag (#latingrammy); 9/16/2016 - 11/20/2016).

For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.

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 ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation^®.

ABOUT UNIVISION COMMUNICATIONS INC.:

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 91% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 85% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 64 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and social justice (FUSION.net), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.

ABOUT MGM GRAND GARDEN ARENA:

The Grand Garden Arena is home to concerts, championship boxing and premier sporting and special events. The Arena offers comfortable seating for as many as 14,000 with excellent sightlines and state-of-the-art acoustics, lighting and sound. The Grand Garden Arena is known for hosting legendary events such as world championship boxing featuring the legends of the sport — Floyd Mayweather, Evander Holyfield, Mike Tyson, Oscar de la Hoya, Manny Pacquiao and many more. The venue also has been home to many premier UFC fights.  Music lovers have experienced some of the industry’s biggest stars at the Grand Garden Arena, including performances by the Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler, George Strait, Justin Timberlake, Beyoncé, U2, Lady Gaga, Bruno Mars, Coldplay, Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium Concert. The Grand Garden Arena also hosts a variety of special events and sporting events annually, including major awards shows, college basketball, and pre-season NHL and NBA games, among others. The Grand Garden Arena is operated by a joint venture, the interest of which is owned 50% by a subsidiary of MGM Resorts International (NYSE: MGM) and 50% by a subsidiary of AEG that also owns and operates T-Mobile Arena in Las Vegas.

MEDIA CONTACTS:

The Lippin Group on behalf of The Latin Recording Academy:
Jennifer Price: JPrice@lippingroup.com
Elina Adut: EAdut@lippingroup.com
Freddy Morales: FMorales@lippingroup.com
323.965.1990

The Latin Recording Academy:
Iveliesse Malave: Iveliesse.malave@grammy.com
305.576.0036

Univision Network:
Jenisei Couso: jcouso@univision.net
305.471.1692  

MGM Grand Garden Arena:
Scott Ghertner / Katharine Sherrer
MGM Resorts International
702.692.6700

A new Field and two Categories added, and changes to requirements for existing categories also made

MIAMI (MARCH 19, 2025) — As part of The Latin Recording Academy®’s commitment to evolve with the ever-changing musical landscape, and to best serve its membership body of music creators and professionals, we are pleased to announce that several changes, including a new field and two categories, have been added to the 26th Annual Latin GRAMMY Awards® Process.

NEW FIELD & CATEGORY

FIELD: VISUAL MEDIA

CATEGORY: BEST MUSIC FOR VISUAL MEDIA

The category of Music for Visual Media recognizes original music created to accompany and enrich the storyline of movies, television series, video games and other visual media.

This includes music that, through its creativity and originality, significantly enriches the narrative and atmosphere of movies, series, documentaries, video games, and other visual media, elevating the viewer's experience. For a project to participate in this category, it must: A) feature Latin rhythms recognized as genres participating in the annual Latin GRAMMY awards; or B) be composed by someone of Ibero-American descent. A fundamental condition is that the music be original and created specifically for the visual media project. To qualify, the total duration of the production must be at least 15 minutes of the original music and not different versions of it, and it can include songs with lyrics and vocals in Spanish, Portuguese, and/or regional dialects, or it can be instrumental. The statuette is presented to: Composer(s) and Artist(s) with significant contributions, Producer(s), Arranger(s), Recording Engineer(s) and Mixing Engineer(s) for 51% or more of the total recording time of the album.

NEW CATEGORY

BEST ROOTS SONG – SINGLES OR TRACKS ONLY (TRADITIONAL FIELD)

This award is given to the songwriters of new, unpublished recordings, both vocal and instrumental, that reflect the traditions and roots of various communities, cultures, or social groups, especially those of Hispanic American origin, whether in Spanish, Portuguese or in indigenous languages or dialects. Eligible genres include tango, folk, flamenco, and other traditional subgenres, excluding tropical music and its derivatives, and must be in Spanish, Portuguese or in indigenous languages or dialects. If another language is included, the recording must contain at least 60% of its lyrics in Spanish, Portuguese or in an indigenous language, be completely original, and have been released during the current eligibility period. The recording can be part of an album (tracks) or presented as a single. Covers, remixes, and recordings that use interpolation or samples from other previously released recordings will not be considered. The award is given to the songwriter(s), and Special Certificates (Publisher’s Certificates) are awarded to the music publishers.

ADDITIONAL CATEGORY AMENDMENTS

1. CATEGORY NAME CHANGES:

• Best Pop Vocal Album category will now be named Best Contemporary Pop Album (Pop Field).

• Best Urban Fusion/Performance category will now be named Best Urban/Urban Fusion Performance (Urban Field).

• Best Latin Children’s Album category will now be named Best Children’s Album (Children’s Field).

2. AMENDMENT TO CATEGORY NAMES WITHIN THE POP FIELD:

The Pop Field is eliminating the word “Vocal” from the categories within its field, therefore, the album categories names will be as follows:

• Best Contemporary Pop Album

• Best Traditional Pop Album

3. AMENDMENT TO ELIGIBILITY CRITERIA:

Eligibility criteria was updated in the Best Urban/Urban Fusion Performance category (Urban Field):

• Remixes are eligible only if the original version of the song was released within the same eligibility year.

• The required percentage of urban elements is increasing from 51% to 60% to qualify in this category.

4. NEW SONGWRITER OF THE YEAR ELIGIBILITY CRITERIA:

The Songwriter of the Year category reduced the minimum song threshold from six (6) songs to four (4). Songwriters with a minimum of four (4) newly written songs will be credited as a songwriter or co-writer, provided they are not also the performer, producer or engineer.

5. NEW VIDEO ELIGIBILITY CRITERIA:

Best Long Form Music Video Category (Music Video Field)

Eligible videos in the Best Long Form Music Video category must have a minimum duration of 12 minutes. Additional eligibility criteria: the duration of the credits will not be counted as part of the video's length unless they contribute to the creative process.

6. AMENDMENT TO THE SCREENING AND VOTING PROCESS FOR THE PRODUCER OF THE YEAR CATEGORY:

The Producer of the Year category (Production Field), recognized as a craft category, will now be screened and voted on by a specialized committee in addition to the membership screening and voting process.

ONLINE ENTRY PROCESS

NEW GUIDELINES FOR SUBMISSIONS:

1. REQUIRED INFORMATION

For each entry in the Online Entry Process, the entrant is required to provide the recording date, the UPC or the ISRC number for the recording being submitted for Latin GRAMMY consideration.

2. STREAMING LINKS

The entrant must provide at least two (2) streaming links, ensuring that the links direct to the specific recording and not to the artist's page.

3. ENTRY FEES

The Latin Recording Academy has decided to implement the following fee structure:

MEMBERS - The Per-entry fee structure encourages submitters to carefully evaluate the value of each entry and prioritize work, they truly believe is worthy of recognition. Under this model, all Associate and Voting Members receive five (5) complimentary entries annually. Starting with the 6th entry members will pay $20 USD per additional entry.

RECORD LABELS - Record labels are currently required to pay a $500 fee to submit entries, with such fee varying based on the timing of the submission, as outlined below:

THE LATIN RECORDING ACADEMY FEE SCHEDULE

All updates go into effect immediately for the upcoming 26th Annual Latin GRAMMY Awards taking place in November 2025. To view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

MIAMI, FL (MARCH 11, 2025) —The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.

Luis Álvarez-Fiol, Eduardo Bergallo, Paty Cantú, Alexandra Lioutikoff, Rico Love, Rafa Sardina and Manuel Tejada have reached their serving term limits and have retired from the Board.

“Our deepest gratitude to all our former Trustees! I am honored to give a warm welcome to a very talented and diverse group of professionals joining our Board,” said Eduardo Hütt, Chairman of the Board of Trustees of The Latin Recording Academy. “Each of our new Trustees has been serving the music community over the years in different roles, and I look forward to working closely with them as we continue to grow, evolve and strengthen our organization.”

The Board of Trustees, in partnership with CEO Manuel Abud and The Latin Academy Executive Team, works to uphold the organization's mission to nurture, celebrate, honor and elevate Latin music and its creators.

ABOUT THE NEWLY ELECTED TRUSTEES:

Gabriel Abaroa, Jr. is a seasoned entertainment executive, attorney and the first President Emeritus of The Latin Academy, where he also served as President/CEO from 2002 to 2021. Currently, Abaroa is a co-founder and CEO of Incurator LLC. Previously, he founded Legal Corp, a law firm providing services to multinational and independent record labels in México. He is a musician and record producer of children’s music, and was a professor of entertainment law for five years at the Anáhuac University. Abaroa is a dual member of the Recording Academy and The Latin Academy, the Rock & Roll Hall of Fame, serves as Board member of NALAC and is an international jury member for Premios Platino. He also participated in the Hispanic Committee of the Kennedy Center for the Performing Arts.

Pedro Blanco is the President and CEO of Blanco-Lorenz, a global content branding studio with 25 years of experience in the industry. Blanco and his company specialize in content development and packaging for streaming platforms, digital media, television and film, and have collaborated with leading companies such as HBO, Spotify, ViX, A+E Networks, Netflix, BBC, ESPN, FOX, Warner Bros. Television, TelevisaUnivision, NBCUniversal, Disney and Telemundo. He has also directed over 50 commercials and has been behind the lens for music videos featuring artists like Marc Anthony, Alejandro Sanz, Gente de Zona, and Fonseca. In addition, Blanco has served on the Latin GRAMMY TV Committee since 2003. His work has earned him honors from the Global Entertainment Marketing Academy, the Mark Awards and the Streamy Awards.

Gustavo Borner is a renowned producer and sound engineer, winner of six GRAMMYs® and 14 Latin GRAMMYs. With four decades of experience, he has worked on productions for artists such as Phil Collins, Santana, Juanes, Fito Páez, Vicente Fernández, Luis Miguel and Plácido Domingo, totaling over 40 million records sold. He has worked on all Latin MTV Unplugged productions since 2004 as an engineer, mixer or producer. Borner has also worked on television projects for the Latin GRAMMYs, MTV Music Awards and “Sep7imo Día”, the Cirque du Soleil show dedicated to Soda Stereo. His talent has left a mark on film soundtracks, including Birdman, Guardians of the Galaxy, Suicide Squad, and video games such as Spiderman. Borner has served The Latin Academy as an active member of the Circle of Producers and Engineers (CPI) since 2019. In 2018, he received the AES Fellowship Award for his achievements in audio production and worldwide dissemination of audio knowledge. Since 2000, he has operated Igloo Music in Burbank, California, a complex with 18 studios.

Rafael Fernández, Jr. is the Senior Vice President of State Public Policy and Industry Relations at the Recording Industry Association of America (RIAA), where he directs government relations activities across all 50 U.S. states, while also serving as the Director of Latin Music. Previously, Fernández held the position of Vice President of Latin Music at the RIAA and has been with the organization for nearly 24 years. Under his leadership, the RIAA has been an active supporter of The Latin Academy and its Person of the Year Gala.

Dr. Chelsey Green is an artist, entrepreneur and educator who combines classical and contemporary to make music uniquely her own. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, debuted on the Billboard Contemporary Jazz Chart, and actively perform concerts, music festivals and educational workshops around the world. Dr. Green has appeared on stage and screen with artists of various genres, including Stevie Wonder, Lizzo, Samara Joy, The War and Treaty, Esperanza Spalding, Kirk Franklin and many more. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and currently serves as Vice Chair of the Board of Trustees of the Recording Academy.

Jorge Hernández-Toraño is an attorney specializing in general business law, corporate transactions and entertainment law. After 31 years as a partner at the international law firm Holland & Knight, Hernández-Toraño retired from full-time legal practice in 2024. Throughout his career, he has represented GRAMMY-winning artists and producers and negotiated recording contracts, publishing agreements, tours, radio and television appearances, and sponsorship deals. Hernández-Toraño served as counsel to The Latin Recording Academy® from 2002 through 2023. He has also represented major record labels and the International Federation of the Phonographic Industry (IFPI). Recognized in rankings such as The Best Lawyers in America and Chambers, Hernández-Toraño was named one of the 100 most influential Hispanics in the U.S. entertainment industry by Hispanic Business Magazine. Committed to his community, he served as Trustee and General Counsel for United Way of Miami, is a past President and former Board Member of the Cuban American Bar Association and chaired the Miami Business Forum.

Berta Rojas is one of Latin America's most celebrated classical guitarists. With a career spanning over three decades, the Paraguay-born artist has released 14 studio albums and performed in some of the world's most prestigious concert halls. Her exceptional talent also led her to academia at Berklee College of Music, where she serves as an associate professor, becoming the first Latin American instructor invited to join the institution's guitar department. In 1992, Rojas earned a bachelor’s degree in music with a concentration in guitar from the Universidad de la República in Uruguay, and later completed a master’s in music, specializing in guitar, from Johns Hopkins University. She has received four Latin GRAMMY nominations and won Best Classical Music Album in 2022 for Legado. In 2023, she was honored with the National Order of Merit in the Gran Cruz, Paraguay's highest civil and military decoration.

The full list of the Latin Recording’s Board of Trustees can be found here.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring, and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Presented by Windstar Cruises, the series features conversations with 2024 Special Award honorees Albita, Alejandro Lerner and Ángel "Cucco" Peña

MIAMI (FEBRUARY 6, 2025)—The Latin Recording Academy® announced the launch of its digital series highlighting 2024 Special Awards honorees, presented by Windstar Cruises. The video capsules kickoff today, with the 2024 Lifetime Achievement Award recipient and Latin GRAMMY® winner, Albita. Throughout the month of February, 2024 Lifetime Achievement Award recipient and Latin GRAMMY nominee Alejandro Lerner, and 2024 Trustees Award recipient and Latin GRAMMY winner Ángel "Cucco" Peña, join the series to reflect on their distinguished careers and the defining moments that cemented their legacies in Latin music.

The series is part of a two-year agreement with Windstar Cruises, who serve as a presenting sponsor of The Latin Academy’s Special Awards Presentation, held annually during Latin GRAMMY® Week. The interviews feature an intimate glimpse into the lives and contributions of Latin music creators and will be available across all Latin GRAMMY social media accounts.

The Special Awards Presentation recognizes legendary artists whose careers have had immeasurable influence and impact within the world of Latin music. Both the Lifetime Achievement Award, presented to performers who have made creative contributions of outstanding artistic significance of Latin music and its communities, and the Trustees Award, presented to individuals who have made significant contributions to Latin music during their careers, other than through performance, are voted on by The Latin Recording Academy's Board of Trustees.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT WINDSTAR CRUISES:

With a fleet of seven boutique all-suite and sailing yachts, each carrying between 148 to 342 guests, Windstar Cruises offers an intimate experience like no other. Guests can explore enchanting destinations across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, South America, Japan, and the South Pacific. Plus, Windstar operates year-round in Europe and will offer two unique ship experiences in Tahiti starting in 2027. Windstar will introduce two new ships to its Star Class beginning with Star Seeker in December 2025 and followed by Star Explorer in December 2026. At Windstar Cruises, it's not just about travel – it's about creating experiences that resonate with the soul. With port-intensive itineraries, iconic destinations, exceptional service, and an innovative culinary program, every moment with Windstar is an opportunity for discovery and delight. Windstar Cruises is proud to be part of the Xanterra Travel Collection®.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The immersive learning experience, sponsored by TikTok, guided aspiring music creators through song production, music business and stage performance techniques

Click here for more images

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 30, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The day long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry leaders including Francisco Granados, Senior Vice President of A&R at Warner Music Latina; Pierre Hachar, Jr., Esq., an entertainment attorney; and Latin GRAMMY® nominee Vikina. The lecture guided more than 100 future music creators through the process of song production, music business and stage performance techniques, and spotlighted key areas like writing, producing and marketing music from conception to completion.

“Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways,” said María Martínez Iturriaga, Senior Vice President at Berklee Global. “This program unites exceptional partners to empower participants with the skills, knowledge and opportunities needed to build and sustain thriving careers in today's dynamic music landscape.”

“At TikTok, we’re committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music,” said Ara Yoo Han, Global Head of Social Impact at TikTok. “We’re thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.”

“We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are furthering the Foundation’s mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.”

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit: https://www.tiktok.com/. TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com