Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

A new Field and two Categories added, and changes to requirements for existing categories also made

MIAMI (MARCH 19, 2025) — As part of The Latin Recording Academy®’s commitment to evolve with the ever-changing musical landscape, and to best serve its membership body of music creators and professionals, we are pleased to announce that several changes, including a new field and two categories, have been added to the 26th Annual Latin GRAMMY Awards® Process.

NEW FIELD & CATEGORY

FIELD: VISUAL MEDIA

CATEGORY: BEST MUSIC FOR VISUAL MEDIA

The category of Music for Visual Media recognizes original music created to accompany and enrich the storyline of movies, television series, video games and other visual media.

This includes music that, through its creativity and originality, significantly enriches the narrative and atmosphere of movies, series, documentaries, video games, and other visual media, elevating the viewer's experience. For a project to participate in this category, it must: A) feature Latin rhythms recognized as genres participating in the annual Latin GRAMMY awards; or B) be composed by someone of Ibero-American descent. A fundamental condition is that the music be original and created specifically for the visual media project. To qualify, the total duration of the production must be at least 15 minutes of the original music and not different versions of it, and it can include songs with lyrics and vocals in Spanish, Portuguese, and/or regional dialects, or it can be instrumental. The statuette is presented to: Composer(s) and Artist(s) with significant contributions, Producer(s), Arranger(s), Recording Engineer(s) and Mixing Engineer(s) for 51% or more of the total recording time of the album.

NEW CATEGORY

BEST ROOTS SONG – SINGLES OR TRACKS ONLY (TRADITIONAL FIELD)

This award is given to the songwriters of new, unpublished recordings, both vocal and instrumental, that reflect the traditions and roots of various communities, cultures, or social groups, especially those of Hispanic American origin, whether in Spanish, Portuguese or in indigenous languages or dialects. Eligible genres include tango, folk, flamenco, and other traditional subgenres, excluding tropical music and its derivatives, and must be in Spanish, Portuguese or in indigenous languages or dialects. If another language is included, the recording must contain at least 60% of its lyrics in Spanish, Portuguese or in an indigenous language, be completely original, and have been released during the current eligibility period. The recording can be part of an album (tracks) or presented as a single. Covers, remixes, and recordings that use interpolation or samples from other previously released recordings will not be considered. The award is given to the songwriter(s), and Special Certificates (Publisher’s Certificates) are awarded to the music publishers.

ADDITIONAL CATEGORY AMENDMENTS

1. CATEGORY NAME CHANGES:

• Best Pop Vocal Album category will now be named Best Contemporary Pop Album (Pop Field).

• Best Urban Fusion/Performance category will now be named Best Urban/Urban Fusion Performance (Urban Field).

• Best Latin Children’s Album category will now be named Best Children’s Album (Children’s Field).

2. AMENDMENT TO CATEGORY NAMES WITHIN THE POP FIELD:

The Pop Field is eliminating the word “Vocal” from the categories within its field, therefore, the album categories names will be as follows:

• Best Contemporary Pop Album

• Best Traditional Pop Album

3. AMENDMENT TO ELIGIBILITY CRITERIA:

Eligibility criteria was updated in the Best Urban/Urban Fusion Performance category (Urban Field):

• Remixes are eligible only if the original version of the song was released within the same eligibility year.

• The required percentage of urban elements is increasing from 51% to 60% to qualify in this category.

4. NEW SONGWRITER OF THE YEAR ELIGIBILITY CRITERIA:

The Songwriter of the Year category reduced the minimum song threshold from six (6) songs to four (4). Songwriters with a minimum of four (4) newly written songs will be credited as a songwriter or co-writer, provided they are not also the performer, producer or engineer.

5. NEW VIDEO ELIGIBILITY CRITERIA:

Best Long Form Music Video Category (Music Video Field)

Eligible videos in the Best Long Form Music Video category must have a minimum duration of 12 minutes. Additional eligibility criteria: the duration of the credits will not be counted as part of the video's length unless they contribute to the creative process.

6. AMENDMENT TO THE SCREENING AND VOTING PROCESS FOR THE PRODUCER OF THE YEAR CATEGORY:

The Producer of the Year category (Production Field), recognized as a craft category, will now be screened and voted on by a specialized committee in addition to the membership screening and voting process.

ONLINE ENTRY PROCESS

NEW GUIDELINES FOR SUBMISSIONS:

1. REQUIRED INFORMATION

For each entry in the Online Entry Process, the entrant is required to provide the recording date, the UPC or the ISRC number for the recording being submitted for Latin GRAMMY consideration.

2. STREAMING LINKS

The entrant must provide at least two (2) streaming links, ensuring that the links direct to the specific recording and not to the artist's page.

3. ENTRY FEES

The Latin Recording Academy has decided to implement the following fee structure:

MEMBERS - The Per-entry fee structure encourages submitters to carefully evaluate the value of each entry and prioritize work, they truly believe is worthy of recognition. Under this model, all Associate and Voting Members receive five (5) complimentary entries annually. Starting with the 6th entry members will pay $20 USD per additional entry.

RECORD LABELS - Record labels are currently required to pay a $500 fee to submit entries, with such fee varying based on the timing of the submission, as outlined below:

THE LATIN RECORDING ACADEMY FEE SCHEDULE

Category	Early Entry Pricing (April 1 - April 30)	Standard Pricing (May 1 - May 30)
Members	$20 (after 5 courtesy entries)	$20 (after 5 courtesy entries)
Record Labels	$500	$1,000

All updates go into effect immediately for the upcoming 26th Annual Latin GRAMMY Awards taking place in November 2025. To view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

MIAMI, FL (MARCH 11, 2025) —The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.

Luis Álvarez-Fiol, Eduardo Bergallo, Paty Cantú, Alexandra Lioutikoff, Rico Love, Rafa Sardina and Manuel Tejada have reached their serving term limits and have retired from the Board.

“Our deepest gratitude to all our former Trustees! I am honored to give a warm welcome to a very talented and diverse group of professionals joining our Board,” said Eduardo Hütt, Chairman of the Board of Trustees of The Latin Recording Academy. “Each of our new Trustees has been serving the music community over the years in different roles, and I look forward to working closely with them as we continue to grow, evolve and strengthen our organization.”

The Board of Trustees, in partnership with CEO Manuel Abud and The Latin Academy Executive Team, works to uphold the organization's mission to nurture, celebrate, honor and elevate Latin music and its creators.

ABOUT THE NEWLY ELECTED TRUSTEES:

Gabriel Abaroa, Jr. is a seasoned entertainment executive, attorney and the first President Emeritus of The Latin Academy, where he also served as President/CEO from 2002 to 2021. Currently, Abaroa is a co-founder and CEO of Incurator LLC. Previously, he founded Legal Corp, a law firm providing services to multinational and independent record labels in México. He is a musician and record producer of children’s music, and was a professor of entertainment law for five years at the Anáhuac University. Abaroa is a dual member of the Recording Academy and The Latin Academy, the Rock & Roll Hall of Fame, serves as Board member of NALAC and is an international jury member for Premios Platino. He also participated in the Hispanic Committee of the Kennedy Center for the Performing Arts.

Pedro Blanco is the President and CEO of Blanco-Lorenz, a global content branding studio with 25 years of experience in the industry. Blanco and his company specialize in content development and packaging for streaming platforms, digital media, television and film, and have collaborated with leading companies such as HBO, Spotify, ViX, A+E Networks, Netflix, BBC, ESPN, FOX, Warner Bros. Television, TelevisaUnivision, NBCUniversal, Disney and Telemundo. He has also directed over 50 commercials and has been behind the lens for music videos featuring artists like Marc Anthony, Alejandro Sanz, Gente de Zona, and Fonseca. In addition, Blanco has served on the Latin GRAMMY TV Committee since 2003. His work has earned him honors from the Global Entertainment Marketing Academy, the Mark Awards and the Streamy Awards.

Gustavo Borner is a renowned producer and sound engineer, winner of six GRAMMYs® and 14 Latin GRAMMYs. With four decades of experience, he has worked on productions for artists such as Phil Collins, Santana, Juanes, Fito Páez, Vicente Fernández, Luis Miguel and Plácido Domingo, totaling over 40 million records sold. He has worked on all Latin MTV Unplugged productions since 2004 as an engineer, mixer or producer. Borner has also worked on television projects for the Latin GRAMMYs, MTV Music Awards and “Sep7imo Día”, the Cirque du Soleil show dedicated to Soda Stereo. His talent has left a mark on film soundtracks, including Birdman, Guardians of the Galaxy, Suicide Squad, and video games such as Spiderman. Borner has served The Latin Academy as an active member of the Circle of Producers and Engineers (CPI) since 2019. In 2018, he received the AES Fellowship Award for his achievements in audio production and worldwide dissemination of audio knowledge. Since 2000, he has operated Igloo Music in Burbank, California, a complex with 18 studios.

Rafael Fernández, Jr. is the Senior Vice President of State Public Policy and Industry Relations at the Recording Industry Association of America (RIAA), where he directs government relations activities across all 50 U.S. states, while also serving as the Director of Latin Music. Previously, Fernández held the position of Vice President of Latin Music at the RIAA and has been with the organization for nearly 24 years. Under his leadership, the RIAA has been an active supporter of The Latin Academy and its Person of the Year Gala.

Dr. Chelsey Green is an artist, entrepreneur and educator who combines classical and contemporary to make music uniquely her own. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, debuted on the Billboard Contemporary Jazz Chart, and actively perform concerts, music festivals and educational workshops around the world. Dr. Green has appeared on stage and screen with artists of various genres, including Stevie Wonder, Lizzo, Samara Joy, The War and Treaty, Esperanza Spalding, Kirk Franklin and many more. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and currently serves as Vice Chair of the Board of Trustees of the Recording Academy.

Jorge Hernández-Toraño is an attorney specializing in general business law, corporate transactions and entertainment law. After 31 years as a partner at the international law firm Holland & Knight, Hernández-Toraño retired from full-time legal practice in 2024. Throughout his career, he has represented GRAMMY-winning artists and producers and negotiated recording contracts, publishing agreements, tours, radio and television appearances, and sponsorship deals. Hernández-Toraño served as counsel to The Latin Recording Academy® from 2002 through 2023. He has also represented major record labels and the International Federation of the Phonographic Industry (IFPI). Recognized in rankings such as The Best Lawyers in America and Chambers, Hernández-Toraño was named one of the 100 most influential Hispanics in the U.S. entertainment industry by Hispanic Business Magazine. Committed to his community, he served as Trustee and General Counsel for United Way of Miami, is a past President and former Board Member of the Cuban American Bar Association and chaired the Miami Business Forum.

Berta Rojas is one of Latin America's most celebrated classical guitarists. With a career spanning over three decades, the Paraguay-born artist has released 14 studio albums and performed in some of the world's most prestigious concert halls. Her exceptional talent also led her to academia at Berklee College of Music, where she serves as an associate professor, becoming the first Latin American instructor invited to join the institution's guitar department. In 1992, Rojas earned a bachelor’s degree in music with a concentration in guitar from the Universidad de la República in Uruguay, and later completed a master’s in music, specializing in guitar, from Johns Hopkins University. She has received four Latin GRAMMY nominations and won Best Classical Music Album in 2022 for Legado. In 2023, she was honored with the National Order of Merit in the Gran Cruz, Paraguay's highest civil and military decoration.

The full list of the Latin Recording’s Board of Trustees can be found here.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring, and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Presented by Windstar Cruises, the series features conversations with 2024 Special Award honorees Albita, Alejandro Lerner and Ángel "Cucco" Peña

MIAMI (FEBRUARY 6, 2025)—The Latin Recording Academy® announced the launch of its digital series highlighting 2024 Special Awards honorees, presented by Windstar Cruises. The video capsules kickoff today, with the 2024 Lifetime Achievement Award recipient and Latin GRAMMY® winner, Albita. Throughout the month of February, 2024 Lifetime Achievement Award recipient and Latin GRAMMY nominee Alejandro Lerner, and 2024 Trustees Award recipient and Latin GRAMMY winner Ángel "Cucco" Peña, join the series to reflect on their distinguished careers and the defining moments that cemented their legacies in Latin music.

The series is part of a two-year agreement with Windstar Cruises, who serve as a presenting sponsor of The Latin Academy’s Special Awards Presentation, held annually during Latin GRAMMY® Week. The interviews feature an intimate glimpse into the lives and contributions of Latin music creators and will be available across all Latin GRAMMY social media accounts.

The Special Awards Presentation recognizes legendary artists whose careers have had immeasurable influence and impact within the world of Latin music. Both the Lifetime Achievement Award, presented to performers who have made creative contributions of outstanding artistic significance of Latin music and its communities, and the Trustees Award, presented to individuals who have made significant contributions to Latin music during their careers, other than through performance, are voted on by The Latin Recording Academy's Board of Trustees.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT WINDSTAR CRUISES:

With a fleet of seven boutique all-suite and sailing yachts, each carrying between 148 to 342 guests, Windstar Cruises offers an intimate experience like no other. Guests can explore enchanting destinations across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, South America, Japan, and the South Pacific. Plus, Windstar operates year-round in Europe and will offer two unique ship experiences in Tahiti starting in 2027. Windstar will introduce two new ships to its Star Class beginning with Star Seeker in December 2025 and followed by Star Explorer in December 2026. At Windstar Cruises, it's not just about travel – it's about creating experiences that resonate with the soul. With port-intensive itineraries, iconic destinations, exceptional service, and an innovative culinary program, every moment with Windstar is an opportunity for discovery and delight. Windstar Cruises is proud to be part of the Xanterra Travel Collection®.

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The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The immersive learning experience, sponsored by TikTok, guided aspiring music creators through song production, music business and stage performance techniques

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Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 30, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The day long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry leaders including Francisco Granados, Senior Vice President of A&R at Warner Music Latina; Pierre Hachar, Jr., Esq., an entertainment attorney; and Latin GRAMMY® nominee Vikina. The lecture guided more than 100 future music creators through the process of song production, music business and stage performance techniques, and spotlighted key areas like writing, producing and marketing music from conception to completion.

“Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways,” said María Martínez Iturriaga, Senior Vice President at Berklee Global. “This program unites exceptional partners to empower participants with the skills, knowledge and opportunities needed to build and sustain thriving careers in today's dynamic music landscape.”

“At TikTok, we’re committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music,” said Ara Yoo Han, Global Head of Social Impact at TikTok. “We’re thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.”

“We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are furthering the Foundation’s mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.”

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit: https://www.tiktok.com/. TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com