More Than 15 Brands Gather to Celebrate The Biggest Night in Latin Music® Airing on Univision, UniMás, and Galavisión on Thursday, November 16 at 8 p.m. ET/PT

MIAMI (NOVEMBER 14, 2023) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the complete lineup of sponsors for the 24th Annual Latin GRAMMY Awards® uniting to celebrate The Biggest Night in Latin Music®. This year’s extensive group of partners enlisted by The Latin Recording Academy include Andalucía, Bulova, El Corte Inglés, Frontera, Fundador, Iberia, INFINITI, iryo, Lanjarón, Mastercard, Sevilla, Uber, Viñas Familia Gil, Walmart and YSL, as well as first time TelevisaUnivision sponsors Ally Financial, Lionsgate, Shark Beauty and Ulta Beauty and returning sponsors INFINITI and Walmart. The Latin GRAMMY Awards will air on Univision, UniMás, and Galavisión on Thursday, November 16, at 8 p.m. ET/PT (7 p.m. CT).

“We are so excited to welcome this year’s sponsors to the Latin GRAMMYs, bringing engaging, exciting and unique activations to our audience,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “With Latin music holding the attention of millions around the world, what better stage than The Biggest Night in Latin Music for our partners to build meaningful and impactful connections with the Hispanic community.”

“The response from marketers to this year’s historic Latin GRAMMYs has been phenomenal. We are thrilled to partner with leading and emblematic brands to celebrate the biggest week and The Biggest Night in Latin Music, “said Enrique Perez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “It’s exciting to see how all of our partners are activating their Latin GRAMMY sponsorship in innovative ways to connect with consumers and Latin music fans in Spain, the U.S. and Latin America.”

Official sponsors for the 24th Annual Latin GRAMMY Awards include:

Ally Financial joins the Latin GRAMMYs as an official digital sponsor to present Siempre tu Aliado, a social-first series that showcases rising Latinos in the music industry who are celebrating richness found in being de aqui y de allá. The three-part series tells the story of Valentina García, aka DJ VryWvy, a bilingual and bicultural self-taught DJ making waves in her community with a little help from a great ally.

Bulova is the official timepiece and jewelry partner of the Annual Latin GRAMMY Awards. Now in its eighth year of partnership, the brand is the official sponsor of the Nominations Reception, Person of the Year Gala and the 24th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2023 Best New Artist Nominees and a special look at their Latin GRAMMY Edition Bulova watch.

The Ministry of Tourism, Culture and Sport of the Regional Government of Andalucia, with co-financing from European funds, joins as institutional presenting partner, kicking off a three-year partnership with The Latin Recording Academy. The inaugural year of this partnership includes Latin GRAMMY Sessions: Flamenco, Latin GRAMMY Sessions: Urbano, Latin GRAMMY in the Schools and during Latin GRAMMY week a presenting sponsorship of the Nominee Reception, Leading Ladies of Entertainment, Person of the Year Gala and Premiere as well as the official sponsor of Best New Artist Showcase, Special Awards and the 24th Annual Latin GRAMMY Awards® Official Party.

El Corte Inglés is the official retail sponsor of the 24th Annual Latin GRAMMY Awards in Spain, in addition to sponsoring the Nominee Reception and Person of the Year Award, and the presenting sponsor of Leading Ladies of Entertainment. From October 6 to November 16, 2023 El Corte Inglés launched a traveling exhibition in various cities throughout Spain including Malaga, Madrid, Barcelona and Sevilla, where iconic items can be seen in their display windows including the renowned Latin GRAMMY gramophone and memorabilia from previous Latin GRAMMY winners. Additionally, during this time, they have also launched pop-up corners in ten of their locations (cities include Madrid, Valencia, Barcelona, Canarias, Málaga and Sevilla) featuring limited edition merchandise through the end of November.

Frontera Wines returns for the fourth consecutive year as the official wine sponsor of the Latin GRAMMY Awards and will be offering a series of special promotions available at various points of sale across the U.S.

Fundador comes on board as the first official Spanish brandy sponsor, providing and serving brandy and whiskey across all Latin GRAMMY week events. The brand serves as official sponsor of the Nominee Reception, Person of the Year Gala, Official Latin GRAMMY Party, and the 24th Annual Latin GRAMMY Awards.

Iberia is the official airline sponsor of the 24th Annual Latin GRAMMY Awards. During Latin GRAMMY Week, the Spanish airline is providing flights to members of The Latin Recording Academy and offering event attendees a special discount code on routes that connect the Americas with the Andalusian capital. Furthermore, in the Premium Lounge Velázquez de Iberia at Madrid-Barajas International Airport, travelers who journey through Iberia’s VIP Lounge can check out a photo gallery featuring past Latin GRAMMY winners. Iberia will serve as the Official Sponsor of the Nominee Reception, Person of the Year, and the 24th Annual Latin GRAMMY Awards as well as presenting sponsor of the Premiere Ceremony. The brand will also be present in the talent gift lounge.

INFINITI returns for the second consecutive year as an official digital sponsor in the automotive category. Viewers will get the opportunity to follow the story of Latin GRAMMY nominated singer/songwriter Debi Nova through a custom social docu-series highlighting the hard work and dedication that has gotten her to where she is today.

iryo is the official train sponsor of the 24th Annual Latin GRAMMY Awards. The first Spanish high speed train operator is offering guests traveling to Latin GRAMMY Week a special discount code. Iryo will serve as official sponsors of the Nominee Reception, Person of The Year and the 24th Annual Latin GRAMMY Awards as well as presenting Sponsor of Premiere Ceremony.

Lanjarón is the official bottled water sponsor of the 24th Annual Latin GRAMMY Awards in Spain. To celebrate the Latin GRAMMYs, the mineral water brand from Andalucía has created a limited edition of bottles for the week’s most select events. Lanjarón will also be present on the red carpet and will be serving signature cocktails made with sparkling water to all artists and VIP guests at the Official Celebration. To celebrate Andalucía’s extraordinary origins, it is inviting the duo Mëstiza DJ, who will put on a very special performance for all guests. Lanjarón celebrates its origins in Andalucía and also works hard to preserve it. That’s why it will be collecting and recycling plastic bottles at events throughout the week as part of its sustainability program and commitment.

Lionsgate becomes a first-time official sponsor at this year's Latin GRAMMYs with a 360 campaign for the promotion of the studio’s highly anticipated upcoming movie The Hunger Games: The Ballad of Songbirds & Snakes. Latin music fans will virtually travel to Sevilla with creator Mariangela to sing one of the new film's centerpiece songs, "The Hanging Tree" in the streets of Sevilla, Ole style! In addition, the creator will also show viewers how she gets ready for the Latin GRAMMYs as she finds herself on a quest to find the perfect Hunger Games-inspired dress for the red carpet, which will be revealed live on social and on linear TV during the Noche de Estrellas pre-show.

For its seventh consecutive year as a global sponsor, Mastercard returns as the official payment sponsor for the 24th Annual Latin GRAMMY Awards and sponsor of Nominations Reception, Person of the Year and the Official Celebration. For the second year in a row, Mastercard is presenting sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in Mexico and Brazil. The BNA Showcase will feature performances from all 2023 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists. Mastercard will also bring back for the second year in a row a one-of-a-kind Fellowship Program with The Latin Recording Academy where Latin GRAMMY nominated artists will benefit from a financial opportunity to attend the Annual Latin GRAMMY Awards and enjoy a VIP Mastercard Hospitality experience, while documenting their journey for Latin music fans and aspiring musicians to enjoy across social media. Artists will also participate in the first edition of Mastercard’s Artists Accelerator Program for Latin America which extends support to selected talent, providing tools that serve to grow their music careers such as Web3, Diseño de Imagen, Emprendimiento Musical, among others.

Ayuntamiento de Sevilla is the host city and institutional sponsor for the 24th Annual Latin GRAMMY Awards and Latin GRAMMY Week events. The city will provide access to historic landmarks during Latin GRAMMY Week events, creating a one-of-a-kind setting from events held throughout the week with venues including the Real Alcazar, Centro Cultural Magallanes, Casa Pilatos, and Palacio de Congresos y Exposiciones (FIBES), the site for the 2023 Person of the Year event and the 24th Annual Latin GRAMMY Awards.

For the first time ever, Shark Beauty™ joins the Latin GRAMMYs as an official digital sponsor in the United States and Gifting Lounge partner. Together, TelevisaUnivision and Shark Beauty™ will empower Latinas to lead the next chapter in beauty with their "Looks Icónicos at the Latin GRAMMYs." Shark Beauty™ will have a Hair Glam Station at the Latin GRAMMYs Gifting Lounge where guests will have their hair professionally styled using the Shark FlexStyle® and receive this amazing hair tool as a gift. Then on the big night, audiences will join Karla de La Torre's journey to "Get Ready,” with the help of Shark FlexStyle® and the all-new Shark® SmoothStyle™ and be part of her glamorous final look reveal on the Latin GRAMMYs red carpet.

Uber will serve as the official mobility sponsor for the 24th Annual Latin GRAMMYs. Uber will be transporting artists and VIP guests to events and red carpets in a luxury fleet, in addition to the participating talent for the BNA Showcase and 2023 Person of the Year Gala. Attendees will have access to a special promo code for discounted rides in one of Uber’s Latin GRAMMY-branded vehicles that have already hit the streets of Sevilla. In addition, Uber will launch a talent campaign where a branded Hummer will surprise lucky riders throughout Sevilla with the opportunity to participate in a carpool karaoke with a special guest artist for the chance to win tickets to the 24th Annual Latin GRAMMY Awards. Uber serves as the official sponsor of Nominee Reception, Best New Artist Showcase, 2023 Person of the Year, and the 24th Annual Latin GRAMMY Awards.

Ulta Beauty joins as an official digital sponsor of the 24th Annual Latin GRAMMY Awards for the first time in the United States. With a focus on the glamorous moments of the night, Ulta Beauty is connecting with social fans by showcasing celeb-worthy beauty tricks and tips inspired by trends as seen exclusively on the Latin GRAMMY red carpet.

Viñas Familia Gil joins as the first official Spanish wine sponsor in Spain and Latin America for the 24th Annual Latin GRAMMY Awards. With 11 family bodegas, Juan Gil, Rosario Vera, Shaya, Tridente, Atalaya, Morca, Ateca, Can Blau, El Nido, Lagar da Condesa, and LLicorella Vins will serve wines at all Latin GRAMMY Week events as well as sponsor the Talent Gift Lounge and Leading Ladies of Entertainment.

For the 14th consecutive year, Walmart – the longest running sponsor of the Latin GRAMMY Awards, will team up with TelevisaUnivision and The Latin Recording Academy to kick off the holiday celebrations at the 24th Annual Latin GRAMMY awards. Amplifying Walmart’s “Welcome to Your Walmart” messaging, the campaign positions Walmart as the solution to outsmarting the holiday hustle to do more of what you love. Through custom content, including an original Spanish-language jingle, top Latin artist and talent, consumers will have the chance to add products directly to their Walmart carts through shoppable content across social, ViX streaming, and linear platforms.

YSL is the official make-up and fragrance sponsor, providing full glam for artists attending sponsored events, in addition to providing retouching stations backstage during the 24th Annual Latin GRAMMY Awards. YSL will collaborate with Uber to provide customers with sample fragrances during their rides, and host a contest for their customers for the opportunity to win two backstage day passes to the Latin GRAMMY Awards. YSL is also the official sponsor of Leading Ladies in Entertainment, Best New Artist Showcase and Person of the Year Gala.

As the leading Spanish-language broadcast network in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 24th Annual Latin GRAMMY Awards, visit the official Latin Recording Academy site at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs). Please see #LatinGRAMMY for all content across social media platforms.

ABOUT TELEVISAUNIVISION

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

ABOUT THE LATIN RECORDING ACADEMY

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Director of Corporate Communications: anegron@univision.net

Laura Paez, Senior Manager, Communications PR and Content Publicity: Lpaez@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy:

Nathalie.Alberto@grammy.com

MIAMI, FL (MARCH 11, 2025) —The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.

Luis Álvarez-Fiol, Eduardo Bergallo, Paty Cantú, Alexandra Lioutikoff, Rico Love, Rafa Sardina and Manuel Tejada have reached their serving term limits and have retired from the Board.

“Our deepest gratitude to all our former Trustees! I am honored to give a warm welcome to a very talented and diverse group of professionals joining our Board,” said Eduardo Hütt, Chairman of the Board of Trustees of The Latin Recording Academy. “Each of our new Trustees has been serving the music community over the years in different roles, and I look forward to working closely with them as we continue to grow, evolve and strengthen our organization.”

The Board of Trustees, in partnership with CEO Manuel Abud and The Latin Academy Executive Team, works to uphold the organization's mission to nurture, celebrate, honor and elevate Latin music and its creators.

ABOUT THE NEWLY ELECTED TRUSTEES:

Gabriel Abaroa, Jr. is a seasoned entertainment executive, attorney and the first President Emeritus of The Latin Academy, where he also served as President/CEO from 2002 to 2021. Currently, Abaroa is a co-founder and CEO of Incurator LLC. Previously, he founded Legal Corp, a law firm providing services to multinational and independent record labels in México. He is a musician and record producer of children’s music, and was a professor of entertainment law for five years at the Anáhuac University. Abaroa is a dual member of the Recording Academy and The Latin Academy, the Rock & Roll Hall of Fame, serves as Board member of NALAC and is an international jury member for Premios Platino. He also participated in the Hispanic Committee of the Kennedy Center for the Performing Arts.

Pedro Blanco is the President and CEO of Blanco-Lorenz, a global content branding studio with 25 years of experience in the industry. Blanco and his company specialize in content development and packaging for streaming platforms, digital media, television and film, and have collaborated with leading companies such as HBO, Spotify, ViX, A+E Networks, Netflix, BBC, ESPN, FOX, Warner Bros. Television, TelevisaUnivision, NBCUniversal, Disney and Telemundo. He has also directed over 50 commercials and has been behind the lens for music videos featuring artists like Marc Anthony, Alejandro Sanz, Gente de Zona, and Fonseca. In addition, Blanco has served on the Latin GRAMMY TV Committee since 2003. His work has earned him honors from the Global Entertainment Marketing Academy, the Mark Awards and the Streamy Awards.

Gustavo Borner is a renowned producer and sound engineer, winner of six GRAMMYs® and 14 Latin GRAMMYs. With four decades of experience, he has worked on productions for artists such as Phil Collins, Santana, Juanes, Fito Páez, Vicente Fernández, Luis Miguel and Plácido Domingo, totaling over 40 million records sold. He has worked on all Latin MTV Unplugged productions since 2004 as an engineer, mixer or producer. Borner has also worked on television projects for the Latin GRAMMYs, MTV Music Awards and “Sep7imo Día”, the Cirque du Soleil show dedicated to Soda Stereo. His talent has left a mark on film soundtracks, including Birdman, Guardians of the Galaxy, Suicide Squad, and video games such as Spiderman. Borner has served The Latin Academy as an active member of the Circle of Producers and Engineers (CPI) since 2019. In 2018, he received the AES Fellowship Award for his achievements in audio production and worldwide dissemination of audio knowledge. Since 2000, he has operated Igloo Music in Burbank, California, a complex with 18 studios.

Rafael Fernández, Jr. is the Senior Vice President of State Public Policy and Industry Relations at the Recording Industry Association of America (RIAA), where he directs government relations activities across all 50 U.S. states, while also serving as the Director of Latin Music. Previously, Fernández held the position of Vice President of Latin Music at the RIAA and has been with the organization for nearly 24 years. Under his leadership, the RIAA has been an active supporter of The Latin Academy and its Person of the Year Gala.

Dr. Chelsey Green is an artist, entrepreneur and educator who combines classical and contemporary to make music uniquely her own. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, debuted on the Billboard Contemporary Jazz Chart, and actively perform concerts, music festivals and educational workshops around the world. Dr. Green has appeared on stage and screen with artists of various genres, including Stevie Wonder, Lizzo, Samara Joy, The War and Treaty, Esperanza Spalding, Kirk Franklin and many more. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and currently serves as Vice Chair of the Board of Trustees of the Recording Academy.

Jorge Hernández-Toraño is an attorney specializing in general business law, corporate transactions and entertainment law. After 31 years as a partner at the international law firm Holland & Knight, Hernández-Toraño retired from full-time legal practice in 2024. Throughout his career, he has represented GRAMMY-winning artists and producers and negotiated recording contracts, publishing agreements, tours, radio and television appearances, and sponsorship deals. Hernández-Toraño served as counsel to The Latin Recording Academy® from 2002 through 2023. He has also represented major record labels and the International Federation of the Phonographic Industry (IFPI). Recognized in rankings such as The Best Lawyers in America and Chambers, Hernández-Toraño was named one of the 100 most influential Hispanics in the U.S. entertainment industry by Hispanic Business Magazine. Committed to his community, he served as Trustee and General Counsel for United Way of Miami, is a past President and former Board Member of the Cuban American Bar Association and chaired the Miami Business Forum.

Berta Rojas is one of Latin America's most celebrated classical guitarists. With a career spanning over three decades, the Paraguay-born artist has released 14 studio albums and performed in some of the world's most prestigious concert halls. Her exceptional talent also led her to academia at Berklee College of Music, where she serves as an associate professor, becoming the first Latin American instructor invited to join the institution's guitar department. In 1992, Rojas earned a bachelor’s degree in music with a concentration in guitar from the Universidad de la República in Uruguay, and later completed a master’s in music, specializing in guitar, from Johns Hopkins University. She has received four Latin GRAMMY nominations and won Best Classical Music Album in 2022 for Legado. In 2023, she was honored with the National Order of Merit in the Gran Cruz, Paraguay's highest civil and military decoration.

The full list of the Latin Recording’s Board of Trustees can be found here.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring, and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Presented by Windstar Cruises, the series features conversations with 2024 Special Award honorees Albita, Alejandro Lerner and Ángel "Cucco" Peña

MIAMI (FEBRUARY 6, 2025)—The Latin Recording Academy® announced the launch of its digital series highlighting 2024 Special Awards honorees, presented by Windstar Cruises. The video capsules kickoff today, with the 2024 Lifetime Achievement Award recipient and Latin GRAMMY® winner, Albita. Throughout the month of February, 2024 Lifetime Achievement Award recipient and Latin GRAMMY nominee Alejandro Lerner, and 2024 Trustees Award recipient and Latin GRAMMY winner Ángel "Cucco" Peña, join the series to reflect on their distinguished careers and the defining moments that cemented their legacies in Latin music.

The series is part of a two-year agreement with Windstar Cruises, who serve as a presenting sponsor of The Latin Academy’s Special Awards Presentation, held annually during Latin GRAMMY® Week. The interviews feature an intimate glimpse into the lives and contributions of Latin music creators and will be available across all Latin GRAMMY social media accounts.

The Special Awards Presentation recognizes legendary artists whose careers have had immeasurable influence and impact within the world of Latin music. Both the Lifetime Achievement Award, presented to performers who have made creative contributions of outstanding artistic significance of Latin music and its communities, and the Trustees Award, presented to individuals who have made significant contributions to Latin music during their careers, other than through performance, are voted on by The Latin Recording Academy's Board of Trustees.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT WINDSTAR CRUISES:

With a fleet of seven boutique all-suite and sailing yachts, each carrying between 148 to 342 guests, Windstar Cruises offers an intimate experience like no other. Guests can explore enchanting destinations across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, South America, Japan, and the South Pacific. Plus, Windstar operates year-round in Europe and will offer two unique ship experiences in Tahiti starting in 2027. Windstar will introduce two new ships to its Star Class beginning with Star Seeker in December 2025 and followed by Star Explorer in December 2026. At Windstar Cruises, it's not just about travel – it's about creating experiences that resonate with the soul. With port-intensive itineraries, iconic destinations, exceptional service, and an innovative culinary program, every moment with Windstar is an opportunity for discovery and delight. Windstar Cruises is proud to be part of the Xanterra Travel Collection®.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The immersive learning experience, sponsored by TikTok, guided aspiring music creators through song production, music business and stage performance techniques

Click here for more images

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 30, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The day long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry leaders including Francisco Granados, Senior Vice President of A&R at Warner Music Latina; Pierre Hachar, Jr., Esq., an entertainment attorney; and Latin GRAMMY® nominee Vikina. The lecture guided more than 100 future music creators through the process of song production, music business and stage performance techniques, and spotlighted key areas like writing, producing and marketing music from conception to completion.

“Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways,” said María Martínez Iturriaga, Senior Vice President at Berklee Global. “This program unites exceptional partners to empower participants with the skills, knowledge and opportunities needed to build and sustain thriving careers in today's dynamic music landscape.”

“At TikTok, we’re committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music,” said Ara Yoo Han, Global Head of Social Impact at TikTok. “We’re thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.”

“We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are furthering the Foundation’s mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.”

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit: https://www.tiktok.com/. TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Valued at $120,000, the scholarship will cover tuition and wrap-around services that further the Latin GRAMMY Cultural Foundation’s mission of offering educational opportunities to students with a passion for flamenco music

Deadline to Apply: April 10, 2025

MIAMI (JANUARY 21, 2025) – The Latin GRAMMY Cultural Foundation® announced the Paco de Lucía Legacy Scholarship, the first of the Legacy Scholarship series, established in partnership with the Paco de Lucía Foundation. The scholarship furthers the Latin GRAMMY Cultural Foundation's mission of supporting and cultivating the next generation of music creators, offering educational opportunities that advance Latin music and its legacy.

The Paco de Lucía Legacy Scholarship will award $120,000 toward tuition, including wrap-around services provided by the Latin GRAMMY Cultural Foundation, for a student to attend the music institution of their choice.

“We are grateful for the opportunity to expand our reach to future Latin music creators through this scholarship, in partnership with the Paco de Lucía Foundation,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “It’s an honor to pay tribute to the legacy of one of the most influential guitar players in the history of flamenco and music in general, and forge new paths in his memory.”

Casilda Sánchez Varela, president of the Paco de Lucía Foundation, said, “It’s important to support young musicians through international platforms as prestigious as the Latin GRAMMY Cultural Foundation, and, of course, through the artistic and personal legacy of maestros like Paco de Lucía.”

The scholarship will be awarded to a music student between 17 and 25 years of age who demonstrates a passion for flamenco music, is enrolled in the music institution of their choice, and faces financial limitations in pursuing a college degree. The student can pursue a bachelor’s degree at their preferred institution and begin their musical studies in the fall of 2025.

The Latin GRAMMY Cultural Foundation is accepting applications for all 2025 scholarships until April 10, 2025, at 11:59 p.m. EDT. Click here to review 2025 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

Last year, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, hosted the Latin GRAMMY® Celebra: Paco de Lucía event in Cádiz, in homage to the guitarist. The event, attended by the Andalusian maestro’s family, was a journey through Paco de Lucía's life, accompanied by artists and friends who shared his path and performed some of his most beloved songs.

During the tribute, the Latin GRAMMY Cultural Foundation, in collaboration with the Paco de Lucía Foundation and Berklee College of Music, exclusively premiered a recording and video clip of “Cositas Buenas,” composed by Paco de Lucía. The recording featured four Latin GRAMMY Cultural Foundation scholarship recipients, with arrangements and instrumentation by artists from the Alalá Foundation and production by Salomé Limón, a member of the Circle of Producers and Engineers of The Latin Academy.

To date, the Latin GRAMMY Cultural Foundation has awarded 427 scholarships and invested over $10 million in scholarships, grants, educational programs and mentorships over the last decade.

For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT PACO DE LUCÍA:

Paco de Lucía revolutionized flamenco, taking his art from the smallest tablaos to the most prestigious stages worldwide. He combined tradition and avant-garde, resulting in a unique style that transcended genres. Works such as El Concierto De Aranjuez and Entre Dos Aguas redefined flamenco guitar, consolidating the maestro as one of the 20th century’s most influential musicians.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Equipo Singular

María García: maria.garcia@equiposingular.com

Sofía Esnaola: sofia.esnaola@equiposingular.com