Learn about the nominees for Best New Artist of the 24th Latin GRAMMY® Award

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Learn about the nominees for Best New Artist of the 24th Latin GRAMMY® Award

Latin GRAMMYs/Nov 12, 2023 - 07:00 AM

BEST NEW ARTIST

Borja

With a solid, deep and very Iberian vocal range, Borja offers his take on modern romantic pop songs par excellence. The young singer/songwriter and producer, who hails from Barcelona, debuted his first album Rimas Del Verbo Amar in May. The record, which he worked on for nearly six years, is a compendium of his own romances and the complicated emotional journey each one represented. The influences of other great Spanish artists in the genre are palpable, but Borja distinguishes himself through his reinterpretations of traditional themes mixed with contemporary rhythms that the new generations enjoy. (Ana Santiago)

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Conexión Divina

The trio of young Mexican-Americans Liz Trujillo (voice and guitar), Ashlee Valenzuela (requinto) and Sandra Calixto (bass), from Los Angeles, Arizona and Dallas, respectively, make up the first female sierreña music group. In typical Gen Z fashion, the girls met on social media, and when they decided to connect live, Valenzuela and Calixto moved to California. The rest is musical history made by three girls pushing boundaries. Trujillo’s superb contralto, the tongue-in-cheek nod to pachuco style and LGBTQIA+ aesthetic was well received at this summer’s Coachella Festival. The release of their single “Odio” was an instant success that overflowed into their first album, Tres Mundos, which included collaborations with Gabito Ballesteros and Los Aptos. (Néstor Díaz de Villegas)

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Ana Del Castillo

In the lush world of tropical music, Ana del Castillo emerges as a bright star with a huge voice. Whether singing of festive reveries or celebrating life with unapologetic confidence, her lyrics strike a chord with her ever-growing fan base. Hailing from Valledupar, Colombia, the 24-year-old artist began her musical journey at seven years old with Los Niños del Vallenato. Five years later, she made waves on the Colombian TV show, El Factor X, and in 2019 she burst onto the international scene in 2019 with her irresistible dance-floor number “Ya Es Mío,” signaling the beginning of her ascent. Filled with beautiful accordion and guitar interplay, her debut album El Favor de Dios sees del Castillo as one of Colombia’s most promising vallenato singers. (Isabela Raygoza)

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Natascha Falcão

Singer/songwriter Natascha Falcão is not afraid to push boundaries with her music, which embraces and amplifies the diversity of Brazilian musical rhythms. After launching her career in 2019 with the EP Kitsch Completo, she took her time to bring her follow-up debut album, Ave Mulher, to life earlier this year. The record explores the sounds of her native Pernambuco, in Brazil’s northeastern region, and puts a contemporary twist on genres such as coco, maracatu nação, forró and mangue with electronic timbres and textures. Falcão’s electrifying stage presence — she recently toured throughout Brazil — and refreshing spin on MPB are evident in songs like “Coco Que Eu Sei”, “Adeus” and the mesmerizing “Banho De Flor.” (Lucas Villa)

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GALE

At just 30 years old, Puerto Rican singer/songwriter GALE has already composed for renowned artists like Shakira, Anitta, Juanes, Pharrell Williams and Cardi B. She wrote her first song at age seven, at a time when her biggest influences were Alanis Morissette and Christina Aguilera. In 2022, she fulfilled her dream of working with one of them and co-wrote “Brujería” and “Santo,” from the album Aguilera, which earned her several Latin GRAMMY nominations. After her solo debut in 2021, Gale released her first album, Lo Que No Te Dije, a pop record that includes “D Pic,” in which Gale masterfully replaces expletives with sonic flourishes and denounces men who send explicit photos without consent. (Ana Monroy Yglesias)

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Paola Guanche

Just because Paola Guanche is celebrating her first Latin GRAMMY nomination, doesn’t mean she’s not a veteran musical performer. Raised in a family of musicians in Miami, the Cancun, Mexico-born singer has been a network television staple for over a decade. Since winning the inaugural edition of La Voz Kids in 2013, the charismatic singer has defined her sound, masterfully combining R&B with pop, genres that were enshrined in her debut EP Reencuentro. Across its five tracks, the work boasts a drive and confidence rarely seen in such a young artist. It’s impossible not to think of the gifted performer Lauryn Hill when listening to Guanche singing “Prohibido” or “Quiero”. The voice of this artist transports the listener to a rhythmic and harmonic space, and exudes a truly impressive level of intimacy. (Andrew Casillas)

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Joaquina

Joaquina Blavia, known to her fans simply as Joaquina, has been writing songs and sharing them online with the world since the age of 13. A graduate of Latin GRAMMYwinning producer Julio Reyes Copello’s Art House Academy, Joaquina is also part of a prestigious academic program in collaboration with the Abbey Road Institute. Born in Venezuela and raised in Miami, the young singer-songwriter has emerged as a talented lyricist with a special knack for capturing the nuances of teenage angst in a way that is equally catchy and poetic. Building a fanbase may not have happened overnight, but getting noticed by industry heavyweights certainly did not take long. Joaquina opened for Fonseca during his tour dates in Colombia and the United States, and recently released Los Mejores Años, her latest EP, which holds the promise of a rising star. (Lissette Corsa)

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Leon Leiden

Leon Leiden is proving that his talent and success aren’t limited to just one genre. The Mexican multi-instrumentalist first launched his career in 2016 with EDM, but it wasn’t until 2020 that his creations catapulted him internationally after going viral on TikTok. A year later, Leiden debuted El Morro Que Hace Música, an album that blends Latin pop with elements of electronica, trap and reggaeton. Since then, the producer has explored genres like hip-hop and R&B in songs like “Ya No Se Mueve,” featuring Nanpa Básico, and experimented with rock on the remake of “Florecita Rockera” alongside the Colombian group Aterciopelados, and Thalia. Leiden recently put a contemporary spin on 2000s-inspired pop in his joint EP MP3 with fellow Mexican act Francely Abreuu. (Lucas Villa)

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Maréh

“I’m not a big fan of those who turn their art into a discourse. It is much more powerful to make criticisms from what is not so obvious or so explicit,” said Colombian Federico Galvis, better known as Maréh, in an interview. Proof of this is his most recent creation, Tierra De Promesas, a tribute to his native country that takes inspiration from his grandfather’s life — one of the precursors of agroecology — and the Colombian strike that took place in 2021, where a large majority of young people demonstrated to demand changes in the South American nation. Over 11 tracks, each one named after a specific ecosystem, the former anthropology student sings about love and glorifies the natural beauty of the second most biodiverse country in the world. Thanks to an exquisite blend of pop and jazz rhythms, Maréh offers an oasis of hope and a glow that extends to any part of the world. (Andrew Casillas)

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TIMØ

Colombian band Timø first made a splash back in 2019 when their effervescent pop debut, “Bebamos,” went viral. Comprised of schoolmates Andrés Vásquez (bass/vocals), Alejandro Ochoa (guitar/vocals) and Felipe Galat (guitar/vocals), the vocal trio went on to release their debut EP, Algo Diferente, in 2020. The band reached new levels of popularity with hits like “Espejito, Espejito,” which was a massive hit on digital platforms and TikTok. A year later, Timø toured Latin America with several sold-out shows, and teamed up with acclaimed producers Mauricio Rengifo and Andrés Torres for the group’s first full-length album. Released in March, Estemos Donde Estemos remains committed to the group’s sonic brand of high-octane, fist-pumping, easy-to-sing-along-to-pop anthems. (Lissette Corsa)

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The Latin GRAMMY Cultural Foundation®And Chase Host Financial Health Workshop Series For Students

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The Latin GRAMMY Cultural Foundation®And Chase Host Financial Health Workshop Series For Students

Latin GRAMMYs/Sep 19, 2024 - 01:20 PM

The Latin GRAMMY® Master Series: “Educación Financiera” took place in Miami with participation from Latin GRAMMY®winner and GRAMMY® nominee Pedro Capó providing financial education for high school students

For additional images, please click here.

Credit: John Parra/ Getty Images for the

Latin GRAMMY Cultural Foundation


MIAMI (SEPT. 19, 2024) — Today, the Latin GRAMMY Cultural Foundation®, in partnership with Chase, hosted its fifth Educación Financiera financial health education workshop as part of the Latin GRAMMY® Master Series. Latin GRAMMY® winner and GRAMMY® nominee Pedro Capó kicked off the workshop, Essentials of Budgeting in the Music Arts Industry”.

Chase representative, Ken Frazier discussed the importance of budgeting to build and maintain financial wellness. The event, hosted by Ana Jurka, TV personality and award-winning journalist, at Coral Reef High School in Miami, drew more than 500 students in person. Together the special guests, along with the Foundation and Chase, shared the goal of amplifying the importance of financial education from access to money and credit management in building a career in Latin music and the arts.

Through this session, hundreds of high school students, including emerging musicians, gained an understanding of budget management and resources—along with expert advice.

“Coral Reef Senior High School is thrilled to welcome the Latin GRAMMY Cultural Foundation and Chase to Miami’s Mega-Magnet,” said Nicole Bergé-MacInnes, Principal, Coral Reef High School. “Over 500 of our Magnet Band, Chorus, Orchestra, Dance, Drama, IB & AP Spanish, and Business & Finance Magnet students participated in the “Essentials of Budgeting in the Music Arts Industry” workshop with Latin GRAMMY winner Pedro Capo. Giving our students the opportunity to learn about the music business and gain practical financial knowledge was a unique opportunity for our Barracuda family.”

“Promoting access to knowledge and essential financial insights is crucial for building a stronger economic foundation for our students and communities,” said Silvana Montenegro, Global Head of Advancing Hispanics & Latinos at JPMorganChase. “That's why we are thrilled to continue our collaboration with the Latin GRAMMY Foundation, empowering our students with the resources and tools they need to plan for their professional and financial futures through our Master Series Educación Financiera.”

“Developing financial literacy provides creators a solid base on which to build their careers, serving as an essential vehicle for growth in all areas of their lives,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation.  “Individuals with an understanding of budget management have an unparalleled superpower; thank you to Pedro Capó and our partners at Chase for empowering future generations of Latin music creators in building this skillset.”

Throughout the year, the Foundation and Chase will host two additional workshops for students. Through this series with Chase, the Foundation continues to support students with the tools to improve their financial knowledge with confidence and establish financial wellness. This collaboration is part of the ongoing efforts led by Chase to advance economic inclusion and help close the racial wealth gap among Black, Hispanic and Latino customers and underserved communities. .

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ABOUT CHASE

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $4.1 trillion and operations worldwide. Chase serves more than 82 million consumers and 6.4 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,800 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone. For more information, go to chase.com.

 

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation®is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024 the Foundation will celebrate its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million dollars with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebookpage. And follow us @latingrammyfdn on XandInstagram, and at Latin GRAMMY Cultural Foundation onFacebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The Latin Recording Academy® announces 25th Annual Latin GRAMMY Awards® nominees

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The Latin Recording Academy® announces 25th Annual Latin GRAMMY Awards® nominees

Latin GRAMMYs/Sep 17, 2024 - 01:30 PM

Nominaciones Latin GRAMMY 2024

"Catalina," "Con Dinero Y Sin Dinero," "Derrumbe," "Igual Que Un Ángel," "Mambo 23," "Mi Ex Tenía Razón," "Mil Veces," "Monaco," "Tenochtitlán" and "Una Vida Pasada" nominated for Record Of The Year

"Autopoiética," "Boca Chueca, Vol. 1," "Bolero," "Cuatro," "García," "Las Letras Ya No Importan," "Las Mujeres Ya No Lloran," "Mañana Será Bonito (Bichota Season)," "Radio Güira" and "Xande Canta Caetano" nominated for Album Of The Year

The first group of nominees for Best Contemporary Mexican Music Album include Natanael Cano, DannyLux, Grupo Frontera, Carín León, Michelle Maciel and Peso Pluma

MIAMI (SEPTEMBER 17, 2024) — The Latin Recording Academy® has announced the nominees for the 25th Annual Latin GRAMMY Awards®, the preeminent international honor celebrating excellence in Latin music, and the only accolade awarded by music industry professionals. The Latin Academy's membership body of music creators, who represent all genres and creative disciplines—including recording artists, songwriters, producers, recording engineers and mixers—vote during the Awards Process.

This year's Record Of The Year category features an exceptional group of creators, technical professionals and artists across a variety of genres who reflect the diversity within Latin music and its growing cultural influence worldwide.

The category of Album Of The Year showcases an extraordinary diversity of genres, genders, countries of origin and a mix of new and established music makers including: Ángela Aguilar, Camilo, Xande de Pilares, Karol G, Kany García, Juan Luis Guerra 4.40, Mon Laferte, Carín León, Residente and Shakira.

In addition, a new field (Electronic Music) and two categories (Best Latin Electronic Music Performance and Best Contemporary Mexican Music Album) were added to the Latin GRAMMY® Awards Process this year.

The first group of nominees for the Best Contemporary Mexican Music Album category features an impressive group of artists and creators that have helped the genre gain momentum: Natanael Cano, DannyLux, Grupo Frontera, Carín León, Michelle Maciel and Peso Pluma.

The Best New Artist category showcases a unique set of nominees, whose diversity reaffirms The Latin Academy's commitment to providing opportunities for all artists. Nominated this year are Agris, Kevin Aguilar, Darumas, Nicolle Horbath, Latin Mafia, Cacá Magalhães,

Os Garotin, Iñigo Quintero, Sofi Saar and Ela Taubert. Additionally, this year’s nominee list includes recent Best New Artist nominees including María Becerra, Juliana, Leon Leiden, Nabález and Nicole Zignago.

"As we approach the 25th edition of the Latin GRAMMYs® our Awards Process is more robust than ever, with our membership evaluating over 23,000 entries this year," said Manuel Abud, CEO of The Latin Recording Academy. "The Latin GRAMMYs have grown in an amazing way to become a fundamental platform for music and culture. We are proud to share this year’s nominees, an international and diverse group of creators representing the richness and vastness of today’s Latin music."

The 25th Annual Latin GRAMMY Awards nominees were selected in 58 categories and reflect an expansive range of artists who released recordings during the eligibility period (June 1, 2023 through May 31, 2024). All songs that are considered for nominations must be new songs and contain a minimum percentage of lyric content (60%) in Spanish, Portuguese, or any native regional dialect.

The final round of voting to determine the Latin GRAMMY winners will begin on September 27, 2024. The 25th Annual Latin GRAMMY Awards will air live from the Kaseya Center in Miami on Thursday, Nov. 14, 2024. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish language media and content company in the world, and will air live on Univision, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central). Preceding the telecast will be the Latin GRAMMY Premiere® ceremony, a long-established evening full of unforgettable performances and heartfelt acceptance speeches, where the winners in most categories will be announced.

Following is the list of nominees for some of the General Fields. For the complete list of nominees in the 58 categories, please visit LatinGRAMMY.com.

Record Of The Year

"Mil Veces" – Anitta

"Monaco" – Bad Bunny

"Una Vida Pasada" – Camilo & Carín León

"Catalina" – Cimafunk & Monsieur Periné

"Derrumbe" – Jorge Drexler

"Con Dinero Y Sin Dinero" – Fonseca & Grupo Niche

"Mi Ex Tenía Razón" – Karol G

"Mambo 23" – Juan Luis Guerra 4.40

"Tenochtitlán" – Mon Laferte

"Igual Que Un Ángel" – Kali Uchis & Peso Pluma

Album Of The Year

Bolero – Ángela Aguilar

Cuatro – Camilo

Xande Canta Caetano – Xande de Pilares

Mañana Será Bonito (Bichota Season) – Karol G

García – Kany García

Radio Güira – Juan Luis Guerra 4.40

Autopoiética – Mon Laferte

Boca Chueca, Vol. 1 – Carín León

Las Letras Ya No Importan – Residente

Las Mujeres Ya No Lloran – Shakira

Song Of The Year

"A Fuego Lento" – Daymé Arocena & Vicente García, songwriters (Daymé Arocena & Vicente García)

"A La Mitad" (Banda Sonora Original De La Serie Zorro) – Julio Reyes Copello & Mariana Vega, songwriters (Maura Nava)

"Aún Me Sigo Encontrando" – Rubén Blades, Gian Marco & Julio Reyes Copello, songwriters (Gian Marco & Rubén Blades)

"Caracas En El 2000" – Marvin Hawkins Rodríguez, Jerry Di, La Pichu, Danny Ocean & Elena Rose, songwriters (Elena Rose, Danny Ocean & Jerry Di)

"Derrumbe" – Jorge Drexler, songwriter (Jorge Drexler)

"(Entre Paréntesis)" – Édgar Barrera, Kevyn Mauricio Cruz, Manuel Lorente Freire, Lenin Yorney Palacios & Shakira, songwriters (Shakira, Grupo Frontera)

"Mi Ex Tenía Razón" – Édgar Barrera, Andrés Jael Correa Ríos, Kevyn Mauricio Cruz Moreno, Karol G & MAG, songwriters (Karol G)

"Según Quién" – Édgar Barrera, Kevyn Mauricio Cruz, Luis Miguel Gómez Castaño, Maluma, Lenin Yorney Palacios & Juan Camilo Vargas, songwriters (Maluma & Carín León)

"Te Lo Agradezco" – Rafa Arcaute, Kany García, Carín León & Richi López, songwriters (Kany García & Carín León)

"313" – Leo Genovese, Residente & Silvia Pérez Cruz, songwriters (Residente, Silvia Pérez Cruz & Penélope Cruz)

Best New Artist

Agris

Kevin Aguilar

Darumas

Nicolle Horbath

Latin Mafia

Cacá Magalhães

Os Garotin

Iñigo Quintero

Sofi Saar

Ela Taubert

This release has been prepared with label copy information and recordings provided by labels and Latin Academy members. Modifications to the official nominations list may occur based on further review of the information provided.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (LatinGRAMMYs) or Instagram (LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

Ive@grammy.com

Joaquina And Nicki Nicole Performed At The Best New Artist Showcase, Presented By Mastercard, In Buenos Aires, Argentina

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Joaquina And Nicki Nicole Performed At The Best New Artist Showcase, Presented By Mastercard, In Buenos Aires, Argentina

Latin GRAMMYs/Sep 06, 2024 - 02:00 AM

Members of The Latin Recording Academy® and entertainment industry figures joined artists at the exclusive event, officially sponsored by Johnnie Walker.

For additional images, please click here

Photo credit: Lalo Yasky and Tomás Cuesta/

Getty Images for The Latin Recording Academy®

 

BUENOS AIRES, ARGENTINA (SEPTEMBER 5, 2024) – The Latin Recording Academy® hosted the Best New Artist Showcase with previous Latin GRAMMY® winner in the Best New Artist category, Joaquina, and Nicki Nicole, who was also nominated in the same category in 2020. For the first time, the event took place in Buenos Aires, Argentina, at Michelangelo Legend.    

 

“Bringing our Best New Artist Showcase to Argentina for the first time, together with Joaquina and Nicki Nicole, is a unique opportunity to continue celebrating Latin music and its creators during the 25th anniversary of the Latin GRAMMYs®,” said Manuel Abud, CEO, The Latin Recording Academy. “Since we launched the series two years ago, this initiative has become an excellent vehicle to bring our mission to life and reaffirm our commitment to fostering spaces that supports new music in an environment that respects cultural diversity and inclusion.”

 

The Best New Artist Showcase series is the keystone of the partnership between Mastercard and The Latin Recording Academy. The concept kicked off in November 2022 during Latin GRAMMY Week, and Mastercard and The Latin Recording Academy have since held showcases in Mexico City, San Juan, Sao Paulo, and Seville.

 

“At Mastercard, we believe in the power of music to connect people. Through the Best New Artist Showcase, we aim to offer unique experiences that bring fans closer to artists while celebrating new voices and supporting emerging talent,” said Federico Cofman, Mastercard's Cluster Lead for Argentina, Paraguay and Uruguay. “Being part of this reflects our commitment to providing priceless moments that transcend borders and generations.”

 

Joaquina opened the showcase and offered a repertoire of her songs including “Pesimista”, “Quise Quererte”, and her latest singles “No Llames A Lo Mío Nuestro” and “El Alquimista”, moving seamlessly from the piano to the guitar. Argentina native Nicki Nicole then took the stage and offered a setlist featuring more intimate versions and subtle arrangements of her songs “Dispara”, “Qué Le Pasa Conmigo”, “8AM”, “Plegarias” and “Llámame”, which created the perfect atmosphere for all the guests to enjoy this special evening. 

 

The next Best New Artist Showcase will take place during Latin GRAMMY® Week in November, featuring the nominees for the 25th Annual Latin GRAMMY Awards®.

 

Johnnie Walker joined as the official sponsor of the Best New Artist Showcase in Argentina, offering guests a glamorous cocktail bar inspired by their whisky collection.

 

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram.

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ABOUT JOAQUINA:

At just twenty years old, singer-songwriter Joaquina has quickly become one of Latin pop's most exciting rising stars. In 2023, she won the Latin GRAMMY for Best New Artist. Additionally, Joaquina released her debut EP, Los Mejores Años, showcasing her special ability to capture the nuances of teenage angst in an equally catchy and poetic manner, which earned her a second Latin GRAMMY nomination in the Best Singer-Songwriter Album category. This year, the Venezuelan-American continues to prove why she's considered one of the most talented and promising artists in Latin music. Recently, Joaquina was the only Latin music artist that had the opportunity to join Andrea Bocelli at the Italian artist's 30th-anniversary celebration concert in London, where she performed “Vivo Por Ella” in a duet with Bocelli in front of the 30,000 spectators in attendance. Likewise, Joaquina performed sold-out shows in Mexico and Spain, and achieved a historic profile on the cover of Cosmopolitan Spain. This month, the singer-songwriter also released two new singles, “No Llames Lo Mío Nuestro” and “El Alquimista,” which she surprisingly gifted and has gone viral organically.

 

ABOUT NICKI NICOLE:

Nicki Nicole is one of today's top stars in the Latin urban music scene. With hits blending genres such as trap, reggaeton, hip-hop, pop, and electronic music, the Argentine singer-songwriter has accumulated over 1.6 billion streams across all digital music platforms. Nicole has received seven more nominations throughout her career following her nomination for Best New Artist at the 2020 Latin GRAMMYs. At 23 years old, she has collaborated with artists worldwide, such as Christina Aguilera, Becky G, Bizarrap, No Te Va Gustar, Young Miko, Los Ángeles Azules, Myke Towers, and María Becerra. After her U.S. debut at the Coachella Music Festival in 2022, Nicole will return to the United States next month with her Alma World Tour. She is currently working on a follow-up album after the release of Alma in 2023.

 

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

 

ABOUT MASTERCARD (NYSE: MA): 

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across over 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. For more information, please visit www.mastercard.com.

\ ABOUT JOHNNIE WALKER:

Johnnie Walker is the world's number-one scotch whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else. Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic and iconic blends. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Gold Label Reserve, Green Label, Aged 18 Years and Blue Label. Together, they account for over 22 million cases sold annually (IWSR 2023), making Johnnie Walker the world's most popular Scotch Whisky brand.

 

MEDIA CONTACTS:

Moods Agency on behalf of The Latin Recording Academy

Leandro Ceruti

lean@moods.agency              

 

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The Latin GRAMMY Cultural Foundation® Opens Applications For Its Latin Music Research And Preservation Grant Program

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The Latin GRAMMY Cultural Foundation® Opens Applications For Its Latin Music Research And Preservation Grant Program

Latin GRAMMYs/Aug 22, 2024 - 01:00 PM

Talented musicologists and educational institutions will receive a total of $60,000 for research and preservation of Latin music sponsored for the first time by PepsiCo Juntos Crecemos

Deadline to apply is November 1, 2024, 11:59 p.m. ET. 

MIAMI (AUGUST 22, 2024) — The Latin GRAMMY Cultural Foundation® announced that applications are officially open for its 2024 Latin Music Research and Preservation Grant program. This marks the second time the Foundation has opened the program this year. For the first time in the program’s decade long history, the program will be sponsored. In celebration of the Foundation’s 10-year anniversary, PepsiCo Juntos Crecemos is increasing the number of grants available from four to six, and the grant amounts from $5,000 to $10,000 each, for a total of $60,000 distributed amongst projects. This program provides grants to music institutions, nonprofit organizations, musicologists, and researchers around the world who are enhancing and preserving Latin music heritage. Grants offered by the Latin GRAMMY Cultural Foundation fall into two categories:

Three (3) Research Grants for a maximum amount of $10,000 each, which fund projects focused on historical research, folklore and anthropology of Latin music genres.

Three (3) Preservation Grants for a maximum of $10,000 each, which support projects aiming to archive and preserve the heritage of Latin music.

Applications from qualified candidates will be reviewed by a committee of experts from Latin America, the Iberian Peninsula and the United States. Six applicants will each receive a grant with a maximum value of $10,000. 

“Research and Preservation Grants play an important role in ensuring the legacy of Latin music and future creators, we are grateful to PepsiCo Juntos Crecemos for their generosity,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are able to increase our impact and support deserving projects in fulfillment of our mission.”

“Since launching PepsiCo Juntos Crecemos in 2021, our mission has been to strengthen Hispanic businesses and communities, while celebrating and preserving Hispanic culture,” said Esperanza Teasdale, Vice President & General Manager, Hispanic Business Unit, PepsiCo Beverages North America. “We’re proud to extend our support to the Latin GRAMMY Cultural Foundation to advance the research and preservation of Latin music, which is one of the most significant and diverse elements of Hispanic culture.”

Since its inception in 2015, the program has awarded more than $195,000 in grants to support projects, one of which received a Latin GRAMMY® and GRAMMY® Award. 

Link to apply, guidelines, and past project winners are available by clicking here. The materials can be submitted in English, Spanish or Portuguese. The deadline to apply is November 1, 2024, by 11:59 p.m. ET. If you have any additional questions email LGCF@grammy.com and/or visit http://www.latingrammyculturalfoundation.org/en.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024 the Foundation will celebrate its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million dollars with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT PEPSICO:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on TwitterInstagramFacebook, and LinkedIn @PepsiCo.

 

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

305.428.3476