Leading International Brands Team Up For the Biggest Night in Latin Music^®
to Deliver Unique Consumer Experiences

MIAMI (Nov. 16, 2015) — The Latin Recording Academy^® proudly announces the official sponsors of the 16th Annual Latin GRAMMY Awards^TM. North American sponsors include 7UP (Non-Alcoholic Beverage), Buchanan's Blended Scotch Whisky (Spirits), Las Vegas (Host Destination), L'Oréal Paris (Cosmetics), McDonald's (Quick Service Restaurant), Nissan (Automobile), Verizon (Telecommunications), and Walmart (Retailer). In Latin America, Bose (Wireless Speakers & Headphones) serves as the official sponsor in Mexico and Claro música (Telecommunications) is a regional sponsor. The 16th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision.

"The Latin GRAMMY Awards are a celebration that binds our Latin culture's passion for music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are incredibly fortunate to work with so many passionate, category-leading brands that recognize the importance of supporting the Latino community."

Longtime partner 7UP returns as the official beverage sponsor of the 16th Annual Latin GRAMMY Awards and its ancillary events. 7UP will encourage fans to "Live it Up" during the Person of the Year tribute and the Latin GRAMMY Awards with a bar and photo booth at the respective events. Additionally, prior to the Latin GRAMMYs, 7UP's "Mix it Up" sweepstakes offered consumers the opportunity to experience The Biggest Night In Latin Music up-close and personal with a trip to Las Vegas that includes a VIP experience. With a DJ activation, 7UP also sponsored this year's Latin GRAMMY Acoustic Sessions, which brought the latest in Latin music to Dallas and Miami.

Buchanan's Whisky returns for the second year as the official spirits sponsor of the 16th Annual Latin GRAMMY Awards and surrounding events. Buchanan's will help attendees celebrate "A Lo Grande" with several activations throughout Latin GRAMMY week including the 2015 Latin Recording Academy Person of the Year tribute gala, En La Mezcla! a P&E Wing Latin GRAMMY celebration, the 16th Annual Latin GRAMMY Awards, and finally the Official Latin GRAMMY After-Party where adult guests will be able to responsibly enjoy cocktails featuring their premium and smooth Blended Scotch Whisky.

A premier cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring"red-carpet" moments,  L'Oréal Paris returns for the fourth year as the official cosmetics sponsor of the 16th Annual Latin GRAMMY Awards. During the week's celebration, L'Oréal Paris will host make-up lounges backstage at the Person of the Year Gala and the Latin GRAMMY Awards. Guests at the Official Latin GRAMMY After-Party will have the opportunity to participate in the star-studded affair at the L'Oréal Paris photo booth to take a #BeASuperstar photo. Person of the Year and After Party attendees will receive the latest L'Oréal Paris products.

For the eighth year, Las Vegas continues as the Official Host Destination sponsoring start-studded events including the Person of the Year tribute gala, the 16th Annual Latin GRAMMY Awards and the Official Latin GRAMMY After-Party.

McDonald's, continues the Road To The Latin GRAMMYs momentum as sponsor of this year's four-city Latin GRAMMY Acoustic Sessions tour (Los Angeles, Dallas, Miami, and New York), the Person of the Year tribute gala, the Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. This year, McDonald’s will afford guests an opportunity to enjoy All Day Breakfast activations with a McCafé coffee stations at the After Party and Person of the Year.

As a first-time sponsor Nissan, the official automotive sponsor, is giving fans the opportunity to win a trip to the 16th Annual Latin GRAMMY Awards. Consumers will experience, first-hand, The Biggest Night in Latin Music as a VIP guest. Nissan is also teaming up with another Latin GRAMMY sponsor, Mitú, to offer unique content that will keep audiences engaged across various social media platforms.

Technology company, Verizon returns once again as presenter of the Person of the Year tribute gala, Latin GRAMMY Awards and the Official Latin GRAMMYAfter-Party. As part of its #EntreLaMusica campaign, Verizon will keep fans engaged with its Selfie Station near the red carpet arrivals, where celebrities will snap a memorable picture and interact with fans that will be waiting to greet them!

Walmart once again returns to the Latin GRAMMY sponsor roster as the official retailer of the 16th Annual Latin GRAMMY Awards. Walmart is also a proud sponsor of the celebrated Latin GRAMMY Street Parties series that took place in key U.S. Hispanic cities and featured established and emerging artists.

In Latin America, Bose joins the esteemed line-up of sponsors as the Official Wireless Speaker and Headphones sponsor of the Latin GRAMMY Awards in Mexico. As part of their sponsorship Bose recently teamed up with The Latin Recording Academy to present a special Latin GRAMMY Acoustic Session in Mexico. 

For the second-year Claro música (part of Claro Telecommunications), returns as the official Telecommunications sponsor (Regional Sponsorship in Latin America). Claro will help fans throughout Latin America prepare for The Biggest Night in Latin Music by hosting several playlists that will include past Latin GRAMMY winners, current nominees, and a 16th Annual Latin GRAMMY winners playlist to help fight the post-Latin GRAMMY blues.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook , and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

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Media Contact:          
Lourdes L. Patton/The Recording Academy/310.392.3777/LourdesL@grammy.com

The immersive learning experience, sponsored by TikTok, guided aspiring music creators through song production, music business and stage performance techniques

Click here for more images

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 30, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The day long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry leaders including Francisco Granados, Senior Vice President of A&R at Warner Music Latina; Pierre Hachar, Jr., Esq., an entertainment attorney; and Latin GRAMMY® nominee Vikina. The lecture guided more than 100 future music creators through the process of song production, music business and stage performance techniques, and spotlighted key areas like writing, producing and marketing music from conception to completion.

“Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways,” said María Martínez Iturriaga, Senior Vice President at Berklee Global. “This program unites exceptional partners to empower participants with the skills, knowledge and opportunities needed to build and sustain thriving careers in today's dynamic music landscape.”

“At TikTok, we’re committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music,” said Ara Yoo Han, Global Head of Social Impact at TikTok. “We’re thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.”

“We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we are furthering the Foundation’s mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.”

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit: https://www.tiktok.com/. TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Valued at $120,000, the scholarship will cover tuition and wrap-around services that further the Latin GRAMMY Cultural Foundation’s mission of offering educational opportunities to students with a passion for flamenco music

Deadline to Apply: April 10, 2025

MIAMI (JANUARY 21, 2025) – The Latin GRAMMY Cultural Foundation® announced the Paco de Lucía Legacy Scholarship, the first of the Legacy Scholarship series, established in partnership with the Paco de Lucía Foundation. The scholarship furthers the Latin GRAMMY Cultural Foundation's mission of supporting and cultivating the next generation of music creators, offering educational opportunities that advance Latin music and its legacy.

The Paco de Lucía Legacy Scholarship will award $120,000 toward tuition, including wrap-around services provided by the Latin GRAMMY Cultural Foundation, for a student to attend the music institution of their choice.

“We are grateful for the opportunity to expand our reach to future Latin music creators through this scholarship, in partnership with the Paco de Lucía Foundation,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “It’s an honor to pay tribute to the legacy of one of the most influential guitar players in the history of flamenco and music in general, and forge new paths in his memory.”

Casilda Sánchez Varela, president of the Paco de Lucía Foundation, said, “It’s important to support young musicians through international platforms as prestigious as the Latin GRAMMY Cultural Foundation, and, of course, through the artistic and personal legacy of maestros like Paco de Lucía.”

The scholarship will be awarded to a music student between 17 and 25 years of age who demonstrates a passion for flamenco music, is enrolled in the music institution of their choice, and faces financial limitations in pursuing a college degree. The student can pursue a bachelor’s degree at their preferred institution and begin their musical studies in the fall of 2025.

The Latin GRAMMY Cultural Foundation is accepting applications for all 2025 scholarships until April 10, 2025, at 11:59 p.m. EDT. Click here to review 2025 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

Last year, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, hosted the Latin GRAMMY® Celebra: Paco de Lucía event in Cádiz, in homage to the guitarist. The event, attended by the Andalusian maestro’s family, was a journey through Paco de Lucía's life, accompanied by artists and friends who shared his path and performed some of his most beloved songs.

During the tribute, the Latin GRAMMY Cultural Foundation, in collaboration with the Paco de Lucía Foundation and Berklee College of Music, exclusively premiered a recording and video clip of “Cositas Buenas,” composed by Paco de Lucía. The recording featured four Latin GRAMMY Cultural Foundation scholarship recipients, with arrangements and instrumentation by artists from the Alalá Foundation and production by Salomé Limón, a member of the Circle of Producers and Engineers of The Latin Academy.

To date, the Latin GRAMMY Cultural Foundation has awarded 427 scholarships and invested over $10 million in scholarships, grants, educational programs and mentorships over the last decade.

For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT PACO DE LUCÍA:

Paco de Lucía revolutionized flamenco, taking his art from the smallest tablaos to the most prestigious stages worldwide. He combined tradition and avant-garde, resulting in a unique style that transcended genres. Works such as El Concierto De Aranjuez and Entre Dos Aguas redefined flamenco guitar, consolidating the maestro as one of the 20th century’s most influential musicians.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Equipo Singular

María García: maria.garcia@equiposingular.com

Sofía Esnaola: sofia.esnaola@equiposingular.com

As part of its commitment to further the Foundation’s mission, Berklee College of Music pledges $825,000 in scholarships to be distributed over the next three years

Deadline to apply is April 10, 2025

MIAMI (JANUARY 8, 2025) — The Latin GRAMMY Cultural Foundation® announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.

The Emerging Artist Scholarship is valued at $275,000, and covers a bachelor’s degree and room and board at Berklee, as well as wrap around services and ongoing mentorship and learning opportunities provided in partnership with the Foundation.

The Foundation has collaborated with Berklee College of Music for more than a decade, and many of its high school graduates and recipients of the prestigious Prodigy Scholarship have attended the college to pursue degrees in music.

“The collaboration between Berklee and the Latin GRAMMY Cultural Foundation has been an excellent model in creating access to education and career opportunities for young artists,” said Jim Lucchese, president of Berklee. “The Emerging Artist Scholarship will continue and expand on this great work by offering additional pathways to help students achieve their dreams at Berklee.”

“The Latin GRAMMY Cultural Foundation has been a tremendous supporter of our students, contributing many millions of dollars in scholarship support to some of our gifted artists,” said Damien Bracken, dean of admissions at Berklee. “In celebration of the Foundation’s 10-year anniversary commemorated in 2024, I am so pleased to establish the Emerging Artist Scholarship in partnership with the Foundation, a Presidential level scholarship for undergraduate studies. We look forward to continuing to explore new ways that Berklee and the Latin GRAMMY Cultural Foundation can work together to support prospective students and applicants.”

“Berklee College of Music has been a committed partner of the Foundation for more than a decade, and we are so pleased to enter this next phase in our collaboration,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “We are grateful for Berklee’s ongoing support as together, with their generosity, we continue furthering the Foundation’s mission and expanding access to educational opportunities that advance Latin music and its heritage.”

The Latin GRAMMY Cultural Foundation is now accepting applications for all 2025 scholarships until April 10, 2025, at 11:59 p.m. EDT. Click here to review 2025 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

To date, the Latin GRAMMY Cultural Foundation has awarded 427 scholarships, investing more than $10 million over the last decade in scholarships, grants, educational and mentorship programs.

For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at: www.latingrammyculturalfoundation.org.

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ABOUT BERKLEE COLLEGE OF MUSIC:

Berklee is the preeminent institute of contemporary music and the performing arts, offering undergraduate, graduate degree programs, and other capacity building programs at its campuses in Boston, Massachusetts, New York, New York, and Valencia, Spain, through its award-winning distance learning program, Berklee Online, and the Berklee Abu Dhabi Center in the UAE. Dedicated to nurturing the creative and career potential of the world’s most inspired artists, Berklee’s commitment to arts education is reflected in the work of its students, faculty, and alumni—hundreds of whom have been recognized with GRAMMYs, Tonys, Oscars, and Emmys.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million dollars with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

For the first time, the four-year scholarship towards a bachelor's degree and wrap around services will be sponsored by a record label

Additional scholarships are available to music students with financial limitations from the Frost School of Music at the University of Miami, Gil Family Foundation and Gibson Gives

Deadline to apply is April 10, 2025

MIAMI (DECEMBER 20, 2024) — The Latin GRAMMY Cultural Foundation® announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.

“This partnership embodies one of our core values: to cultivate intellectual and artistic potential by removing barriers that often impede exceptional musicians from realizing their vision. Through strategic educational support we're not just investing in individual careers, but in the broader cultural landscape of musical innovation,” said Alejandro Duque, President of Warner Music Latin America. Roberto Andrade, Managing Director, Warner Music Latina, added, “At Warner Music Latina, we’re proud to support young talent through this scholarship. By empowering aspiring musicians, we’re investing in the voices that will shape tomorrow’s soundtrack. This is more than an opportunity – it’s a commitment to creativity, talent and the future of music.”

“The support of our donors makes the fulfillment of our mission to provide educational opportunities that advance Latin music and its heritage a reality,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “We are grateful to Warner Music Latina, Frost School of Music, Gibson Gives and the Gil Family Foundation for hosting these scholarships, providing opportunities to aspiring Latin music creators in need of financial aid to pursue their dreams.”

In addition, several scholarships are available for music students between the ages of 17 and 25 with a passion for Latin music and financial limitations:

Two (2) Gifted Tuition Scholarships of up to $120,000 each will be awarded to students to cover tuition costs towards a four-year bachelor's degree in music and wrap around services starting next fall as follows:

• The Frost School of Music at the University of Miami will award one scholarship to a student interested in pursuing a program at the highly acclaimed music school, for up to $120,000 including wrap around services over four years. Sharing a mission to shape the future of music and transform lives, the Frost School and the Latin GRAMMY Cultural Foundation joining forces has been a long time coming, and most recently, the school hosted the Foundation's 10-year celebration on its Miami campus at the brand-new Knight Center for Music Innovation.

• Gil Family Foundation will also offer a scholarship for up to $120,000 for tuition and wrap around services for a student to attend the music institution of their choice.

Also, several other Tuition Assistance Scholarships offering up to $12,500 each for tuition and wrap around services over one year will be awarded to students to attend or who are attending the music institution of their choice. These are one-time awards.

Gibson Gives, the philanthropic division of the iconic American instrument brand Gibson, will offer three (3) Tuition Assistance Scholarships of up to $12,500 each to be awarded to students who study guitar as their principal instrument. This is a one-time award that will cover tuition and wrap around services for the music institution of their choice and includes the gift of a Gibson guitar.

The Latin GRAMMY Cultural Foundation is now accepting applications for all 2025 scholarships until April 10, 2025 at 11:59 p.m. EDT. Click here to review 2025 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

To date, the Latin GRAMMY Cultural Foundation has awarded 427 scholarships, investing more than $10 million over the last decade. The Prodigy Scholarship was created 10 years ago, and has been co-sponsored by iconic Latin music creators including Sebastián Yatra (2024), Nicky Jam (2023), Sofia Carson (2022), Juanes (2021), Julio Iglesias (2020), Emilio and Gloria Estefan (2019), Carlos Vives (2018), Miguel Bosé (2017), Juan Luis Guerra (2016) and Enrique Iglesias (2015).

For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at: www.latingrammyculturalfoundation.org

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024 the Foundation will celebrate its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $10 million dollars with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com