Leading International Brands Team Up For the Biggest Night in Latin Music^®
to Deliver Unique Consumer Experiences

MIAMI (Nov. 16, 2015) — The Latin Recording Academy^® proudly announces the official sponsors of the 16th Annual Latin GRAMMY Awards^TM. North American sponsors include 7UP (Non-Alcoholic Beverage), Buchanan's Blended Scotch Whisky (Spirits), Las Vegas (Host Destination), L'Oréal Paris (Cosmetics), McDonald's (Quick Service Restaurant), Nissan (Automobile), Verizon (Telecommunications), and Walmart (Retailer). In Latin America, Bose (Wireless Speakers & Headphones) serves as the official sponsor in Mexico and Claro música (Telecommunications) is a regional sponsor. The 16th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision.

"The Latin GRAMMY Awards are a celebration that binds our Latin culture's passion for music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are incredibly fortunate to work with so many passionate, category-leading brands that recognize the importance of supporting the Latino community."

Longtime partner 7UP returns as the official beverage sponsor of the 16th Annual Latin GRAMMY Awards and its ancillary events. 7UP will encourage fans to "Live it Up" during the Person of the Year tribute and the Latin GRAMMY Awards with a bar and photo booth at the respective events. Additionally, prior to the Latin GRAMMYs, 7UP's "Mix it Up" sweepstakes offered consumers the opportunity to experience The Biggest Night In Latin Music up-close and personal with a trip to Las Vegas that includes a VIP experience. With a DJ activation, 7UP also sponsored this year's Latin GRAMMY Acoustic Sessions, which brought the latest in Latin music to Dallas and Miami.

Buchanan's Whisky returns for the second year as the official spirits sponsor of the 16th Annual Latin GRAMMY Awards and surrounding events. Buchanan's will help attendees celebrate "A Lo Grande" with several activations throughout Latin GRAMMY week including the 2015 Latin Recording Academy Person of the Year tribute gala, En La Mezcla! a P&E Wing Latin GRAMMY celebration, the 16th Annual Latin GRAMMY Awards, and finally the Official Latin GRAMMY After-Party where adult guests will be able to responsibly enjoy cocktails featuring their premium and smooth Blended Scotch Whisky.

A premier cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring"red-carpet" moments,  L'Oréal Paris returns for the fourth year as the official cosmetics sponsor of the 16th Annual Latin GRAMMY Awards. During the week's celebration, L'Oréal Paris will host make-up lounges backstage at the Person of the Year Gala and the Latin GRAMMY Awards. Guests at the Official Latin GRAMMY After-Party will have the opportunity to participate in the star-studded affair at the L'Oréal Paris photo booth to take a #BeASuperstar photo. Person of the Year and After Party attendees will receive the latest L'Oréal Paris products.

For the eighth year, Las Vegas continues as the Official Host Destination sponsoring start-studded events including the Person of the Year tribute gala, the 16th Annual Latin GRAMMY Awards and the Official Latin GRAMMY After-Party.

McDonald's, continues the Road To The Latin GRAMMYs momentum as sponsor of this year's four-city Latin GRAMMY Acoustic Sessions tour (Los Angeles, Dallas, Miami, and New York), the Person of the Year tribute gala, the Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. This year, McDonald’s will afford guests an opportunity to enjoy All Day Breakfast activations with a McCafé coffee stations at the After Party and Person of the Year.

As a first-time sponsor Nissan, the official automotive sponsor, is giving fans the opportunity to win a trip to the 16th Annual Latin GRAMMY Awards. Consumers will experience, first-hand, The Biggest Night in Latin Music as a VIP guest. Nissan is also teaming up with another Latin GRAMMY sponsor, Mitú, to offer unique content that will keep audiences engaged across various social media platforms.

Technology company, Verizon returns once again as presenter of the Person of the Year tribute gala, Latin GRAMMY Awards and the Official Latin GRAMMYAfter-Party. As part of its #EntreLaMusica campaign, Verizon will keep fans engaged with its Selfie Station near the red carpet arrivals, where celebrities will snap a memorable picture and interact with fans that will be waiting to greet them!

Walmart once again returns to the Latin GRAMMY sponsor roster as the official retailer of the 16th Annual Latin GRAMMY Awards. Walmart is also a proud sponsor of the celebrated Latin GRAMMY Street Parties series that took place in key U.S. Hispanic cities and featured established and emerging artists.

In Latin America, Bose joins the esteemed line-up of sponsors as the Official Wireless Speaker and Headphones sponsor of the Latin GRAMMY Awards in Mexico. As part of their sponsorship Bose recently teamed up with The Latin Recording Academy to present a special Latin GRAMMY Acoustic Session in Mexico. 

For the second-year Claro música (part of Claro Telecommunications), returns as the official Telecommunications sponsor (Regional Sponsorship in Latin America). Claro will help fans throughout Latin America prepare for The Biggest Night in Latin Music by hosting several playlists that will include past Latin GRAMMY winners, current nominees, and a 16th Annual Latin GRAMMY winners playlist to help fight the post-Latin GRAMMY blues.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook , and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

# # #

Media Contact:          
Lourdes L. Patton/The Recording Academy/310.392.3777/LourdesL@grammy.com

The Latin GRAMMYs® will air live from the Kaseya Center in Miami on Thursday, Nov. 14

For images, click here

MIAMI (NOVEMBER 12, 2024) — The Latin Recording Academy® announced additional special artist participations for the 25th Annual Latin GRAMMY Awards®, which includes current nominees Pepe Aguilar, Chiquis, Goyo, Mon Laferte, Nathy Peluso and Rauw Alejandro, as well as previous Latin GRAMMY® nominees Alejandro Sanz, Gloria Estefan, Juanes and Julieta Venegas.In addition, Marc Anthony serves as executive producer of a special salsa segment under the musical direction of Sergio George.

GRAMMY® winner Andy García and Latin GRAMMY nominee Roselyn Sánchez also return to showcase iconic moments from the last 25 years of the Latin GRAMMYs and celebrate this milestone with The Latin Recording Academy. 

Pepe Aguilar is nominated for Best Ranchero/Mariachi Album, and Chiquis received a nomination for Best Banda Album. Goyo earned a nod for Best Alternative Song, while Mon Laferte received three nominations including Record Of The Year and Album Of The Year. Marc Anthony has two nods for Best Salsa Album and Best Short Form Music Video, and Nathy Peluso is nominated in three categories including Best Rap/Hip Hop Song and Best Long Form Music Video. Rauw Alejandro received a nomination for Best Reggaeton Performance.

They join the previously announced artists Ángela Aguilar, Leonardo Aguilar, Christian Alicea, Anitta, Edgar Barrera, Becky G, David Bisbal, Jon Bon Jovi, Eladio Carrión, DARUMAS, Oscar D’León, Álvaro Díaz, DJ Khaled, Emilia, Alejandro Fernández, Luis Figueroa, Luis Fonsi, Leonel García, Grupo Frontera, Grupo Niche, Juan Luis Guerra, Tiago Iorc, Joe Jonas, Carín León, Tito Nieves, Danny Ocean, Pitbull, Quevedo, Reik, Carlos Rivera, Elena Rose, Ela Taubert, The Warning, Myke Towers, Trueno and Kali Uchis, as well as the 2024 Latin Recording Academy Person of the Year, Carlos Vives.

The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish language media and content company in the world, and will air live on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT.

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Hosted by Latin GRAMMY nominees María Becerra, Juliana and Luísa Sonza, the ceremony will feature performances by Ale Acosta, Alok, Valeria Castro, Deorro, Fonseca, Leonel García, Grupo Niche, Draco Rosa, Rozalén and Vikina.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

The Exclusive Agency on behalf of The Latin Recording Academy

Elina Adut

eadut@eadut.com

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

MEDIA CONTACTS

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

The Latin GRAMMY Cultural Foundation®, Miami-Dade County and the Greater Miami Convention & Visitors Bureau join forces to offer a live educational program

The Mayor of Miami-Dade County, Daniella Levine Cava, attended the program

For additional images, please click here

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (NOVEMBER 8, 2024) — The Latin GRAMMY Cultural Foundation®, in partnership with Latin GRAMMY® and GRAMMY®-winning artist and 2024 Latin Recording Academy Person of the Year™ Carlos Vives, hosted an educational experience that included the donation of musical instruments at Miami Senior High School in South Florida.

The event, presented in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB), marks the 42nd time that the Foundation hosts a Latin GRAMMY In The Schools™ program. It featured opening remarks from the Mayor of Miami-Dade County, Daniella Levine Cava, a musical tribute from the students who performed “La Gota Fría” in honor of Vives, and a Q&A session with the artist moderated by renowned journalist Lili Estefan, co-host of Univision’s El Gordo y La Flaca.

The band program proudly associated with Miami Senior High School—which was established in 1903 and is the oldest high school in Miami-Dade County—stands as a beacon of musical excellence and cultural representation. With a rich history deeply rooted in the community, the band has captivated audiences across borders, performing in countries such as Canada, Mexico, Venezuela, Cuba, and throughout Europe, as well as all across the United States.

In addition, Dollar Tree and Family Dollar joined the celebration as Official Sponsors, with added support from the Cornelia T. Bailey Foundation. Further support was provided by Sony Music Group’s Beyond the Instrument initiative, a grant dedicated to accelerating equity and access to cutting-edge music technology education for students in high-need schools, located in historically excluded communities.

“The instruments we received will not only enhance our students’ musical experience but also open doors for creativity, collaboration and personal growth,” said Santiago Hernández, Band Director of Miami Senior High School. “Each instrument represents a new opportunity for our young musicians to express themselves, develop their talents, and create beautiful music that resonates beyond the classroom.”

“We are incredibly grateful to Carlos Vives for joining us as we celebrate another successful Latin GRAMMY In The Schools program with the talented students of Miami Senior High School,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “And, of course, none of this would be possible without the generous support of our sponsors, as we continue to advance our mission of expanding access and opportunities for the next generation of Latin music creators.”

Since its inception, the Latin GRAMMY In The Schools program has benefited schools in U.S. cities such as Aransas Pass, Dallas, Detroit, Kansas City, Las Vegas, Los Angeles, Chicago, Miami, New York, and San Antonio; as well as internationally in Buenos Aires, Argentina; Mexico City, Mexico; Arecibo, Humacao, Yauco and San Juan in Puerto Rico; and Seville, Spain.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry and supports educational music departments that have financial limitations. The Foundation invites artists and professional musicians to visit middle and high schools or music education institutions to share their personal stories and experiences with students that highlight the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

Previous artists who have participated in the program include: Ángela Aguilar, David Bisbal, Marilina Bertoldi, Miguel Bosé, Calle 13, Pedro Capó, Camilo, Chino & Nacho, Chiquis, Luis Coronel, Silvestre Dangond, Joss Favela, Fonseca, Luis Fonsi, El Fantasma, Becky G, Karol G, Kany García, Gente de Zona, Leslie Grace, Carlos Jean, Jesse & Joy, Natalia Lafourcade, Poncho Lizárraga, Lin-Manuel Miranda, Mau y Ricky, Claudia Montero, Ednita Nazario, Christian Nodal, Laura Pausini, Ángel "Cucco" Peña, Mireya Ramos, Prince Royce, Gilberto Santa Rosa, Noel Scharjris, Olga Tañón, Thalía, Christian Serratos, Diego Torres, Carlos Vives, Wisin and Sebastián Yatra.

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ABOUT CARLOS VIVES:

With a career spanning more than 30 years, Carlos Vives is one of the most respected artists in Spanish-language music and a pioneer of a new Latin American sound, redefining traditional Colombian vallenato by incorporating pop and rock. He is an 18-time Latin GRAMMY® winner and two-time GRAMMY® winner—the first Colombian to win the latter award—with more than 10 billion streams on digital platforms, 20 million albums sold, and hits like “La Gota Fría,” “Pa' Mayte,” “La Tierra Del Olvido,” “Fruta Fresca” and “Volví A Nacer”. Vives has become an ambassador of Colombian and Latin American culture around the world, and his commitment also transcends the musical realm. In 2015, he created the Tras La Perla initiative to promote the sustainable development of Santa Marta and its ecosystem. In addition, he created the Escuela de Música Río Grande to offer artistic experiences to children and young people and founded the record label Gaira Música Local to promote new Colombian talent. As part his ongoing commitment to music education, Vives has been a strong advocate and generous supporter of the Latin GRAMMY Cultural Foundation® since its inception and sponsored its annual Prodigy Scholarship in 2018.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® in 2014 with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. The Foundation provides educational opportunities through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage, and to date has donated more than $10 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information, or to make a donation, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on  X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook.

MEDIA CONTACT:

The Latin Recording Academy                                                        

Nathalie Alberto

Nathalie.Alberto@grammy.com                                                                                               

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MIAMI (NOVEMBER 7, 2024) — The Latin Recording Academy® announced that Enrique "Kike" Congrains has been selected as the official artist of the 25th Annual Latin GRAMMY Awards®.

Congrains—who specializes in collage art—based the colorful work on the concept of physical media, incorporating CDs and cassettes to evoke the evolution of music in honor of the 25th anniversary of the Latin GRAMMYs®.

"There is a nostalgia that I wanted to apply in this collage," said Congrains, who meticulously cut out each piece, glued it to a canvas, and carefully constructed shadows and three-dimensional layers that, as he notes, provide the "spice" of his masterful work. "I drew inspiration from the fact that the Latin GRAMMYs represent [and recognize] Latinos," he added, "and the awards were created under physical media parameters."

Born in Lima and currently based in Spain, Congrains has shown his work in exhibitions in Peru, as well as Argentina, Spain, England, Hong Kong and Norway at the Scandinavian Collage Museum. He’s the curator of CollageWave and founder of Collage Academy, a platform for collage learning and research. He also teaches collage workshops to underprivileged kids and is currently writing a book on Latin American collage.

"The evolution of Latin music over the past 25 years parallels the growth of the Latin GRAMMYs, which have propelled a diversity of creators and genres to become a global cultural phenomenon," said Manuel Abud, CEO of The Latin Recording Academy. "Kike’s collage reminds us of the intrinsic connection between music and the visual arts, and we are extremely honored for his contribution to celebrate this special anniversary."

Since 2001, The Latin Recording Academy has selected a Spanish or Portuguese language-speaking visual artist to visually convey the importance of music in Latin culture, bridging the gap between these two art forms. Congrains becomes the 25th visual artist to do so, joining a long-standing tradition shaped by internationally acclaimed visual artists.

As part of the 25th anniversary of the Latin GRAMMYs, The Latin Recording Academy recently announced a series of exhibits throughout 2024: at The Paley Museum in New York City, the GRAMMY Museum® in Los Angeles, and the Gary Nader Art Centre in Miami.

Congrains’ artwork is currently on display at the Gary Nader Art Centre in a first-of-its-kind exhibit of 25 years of Latin GRAMMY® official art, featuring original paintings by renowned artists including Romero Britto, Walter Goldfarb, Michael V. Rios—who also designed the cover of Carlos Santana’s multi-GRAMMY®-winning album Supernatural—and Patssi Valdez, among others. From mixed media to collage, murals and oil paintings, the collection includes renowned visual artists from several countries.

The GRAMMY Museum will also host a Family Free Day on November 9 in celebration of the 25th anniversary of the Latin GRAMMYs. The event, sponsored by Intocable, will provide free entry for families to explore the Museum’s exhibits with panels and performances throughout the day.

The 25th Annual Latin GRAMMY Awards will air live from the Kaseya Center in Miami on Thursday, Nov. 14. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish language media and content company in the world, and will air live on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central). Preceding the telecast will be the Latin GRAMMY Premiere® ceremony, a long-established evening full of unforgettable performances and heartfelt acceptance speeches, where the winners in most categories will be announced.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

Editor’s Note: The use of 25th Annual Latin GRAMMY Awards artwork requires express written permission from The Latin Recording Academy. Please send requests to Communications.LatinAcademy@grammy.com.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy
Nathalie Alberto
Nathalie.Alberto@grammy.com