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MIAMI (NOVEMBER 14, 2024) — Last night, The Latin Recording Academy® celebrated its 2024 Person of the Year Gala honoring Carlos Vives, with moving renditions of some of Vives’ renowned repertoire, featuring past and current Latin GRAMMY® nominees including Edgar Barrera, María Becerra, David Bisbal, Rubén Blades, Martina Camargo, Camilo, Pedro Capó, Silvestre Dangond, Emilia, Emilio Estefan, Gloria Estefan, Fonseca, Luis Fonsi, Kany García, Vicente García, Gente De Zona, Goyo, Grupo Frontera, Juan Luis Guerra, Juanes, Carín León, Los Fabulosos Cadillacs, Víctor Martínez, Niña Pastori, Antonio Rey, Arturo Sandoval, Alejandro Sanz, Tato, Tonada, Julieta Venegas, Wisin and Sebastián Yatra.

Vives, a Latin GRAMMY and GRAMMY® winner, was honored for his more than three-decade career as a multifaceted singer and composer, as well as for his continued commitment to environmental and social initiatives.

The star-studded gala and tribute concert — which marked the 25th anniversary of the recognition — was held at the Miami Beach Convention Center, where six previous Person of the Year honorees kicked off the festivities with exhilarating opening numbers: Rubén Blades (2021) and Juan Luis Guerra (2007) performed “Dejame Entrar”; Gloria Estefan (2008) sang “Mil Canciones,” accompanied by Emilio Estefan (2000) on the conga; Alejandro Sanz (2017) performed “Un Pobre Loco,” accompanied by Arturo Sandoval on the trumpet; and Juanes (2019) performed a version of “La Gota Fría”.

The evening’s other eagerly awaited musical performances also featured an international group of artists across a variety of genres, creating unexpected musical moments that aligned with Vives’ style, which often fuses styles but always maintains a focus on musical roots and authenticity. Los Fabulosos Cadillacs performed “Carito”; Julieta Venegas and María Becerra sang a folk version of “Cumbiana,” with Venegas on the accordion; Carín León, Grupo Frontera and Edgar Barrera performed “Volví A Nacer”; Wisin, Emilia and Goyo showcased an urban medley of “Tu Amor Eterno,” followed by Wisin and Luis Fonsi with a version of “Bailar Contigo”; Niña Pastori and guitarists Antonio Rey and Víctor Martínez performed a flamenco rendition of “La Cumbia De Todos,” accompanied by the University of Miami’s Frost School of Music students; Pedro Capó and Vicente García performed a reggae/blues version of “Santa Marta-Kingston-New Orleans”; Kany García performed “Voy A Olvidarme De Mí”; Martina Camargo, Tonada and Tato performed “Rosa”; David Bisbal and Gente De Zona performed “Fruta Fresca”; and Vives closed the show with his songs “Pa’ Mayte” and “La Tierra Del Olvido,” followed by a medley of “Quiero Verte Sonreir,” “El Amor De Mi Tierra,” “Amor Sensible,” “El Cantor De Fonseca,” and “La Cañaguatera,” along with Camilo, Silvestre Dangond, Fonseca and Sebastián Yatra.

The highly-anticipated gala preceded the 25th Annual Latin GRAMMY Awards®, which will air live from the Kaseya Center in Miami on November 14 via Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central).

Latin Academy Senior Vice President of Production Ayleen Figueras and Macarena Moreno served as executive producers of the gala, with Latin GRAMMY-nominees Janina Rosado as Musical Director, and Daniel Flores as Musical Supervisor.

As a first ever multi-year sponsorship for The Latin Recording Academy’s Person of the Year Gala, Live Nation served as co-presenting sponsor with the Gary Nader Art Centre.

Net proceeds from the 2024 Latin Recording Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation®, whose mission is to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world's culture. The Foundation provides college scholarships, educational programs and grants for the research and preservation of its rich musical legacy and heritage, and to date has donated more than $10 million with the support of Latin Recording Academy members, artists, corporate sponsors and other generous donors. 

ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visitLatinGRAMMY.com.
 
MEDIA CONTACT:
 
The Latin Recording Academy
Iveliesse Malavé
Ive@grammy.com

The exclusive event, hosted by Catalina García of Monsieur Periné, was held in partnership with Mastercard and Bank of America during Latin GRAMMY® Week in Miami

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MIAMI (NOVEMBER 12, 2024) — The Latin Recording Academy®, in partnership with Mastercard and Bank of America, presents the 2024 Best New Artist Showcase, an initiative that provides exposure for the new generation of music creators during the prestigious Latin GRAMMY® Week.

“Since our first Latin GRAMMYs 25 years ago, we have been championing the next generation of Latin music makers through our Best New Artist category,” said Manuel Abud, CEO of The Latin Recording Academy. “We are proud to continue opening doors as we celebrate this year’s nominees by spotlighting them during the Best New Artist Showcase.”

The private event took place on Tuesday, November 12, at the Faena Forum in Miami, and was hosted by Latin GRAMMY® winner and GRAMMY® nominee Catalina García of Monsieur Periné, who also performed “Catalina,” nominated for Record of the Year. The evening featured performances from Best New Artist nominees for the 25th Annual Latin GRAMMY Awards®: Agris, Kevin Aguilar, DARUMAS, Nicolle Horbath, Cacá Magalhães, Os Garotin, Íñigo Quintero, Sofi Saar and Ela Taubert.

Latin GRAMMY winner Tiago Iorc and previous Latin GRAMMY winners in the Best New Artist category Joaquina, Juliana, Kany García, Manuel Medrano and Nella, as well as previous nominees in the category Mau y Ricky and Nicole Zignago, also joined the showcase as presenters.

The Best New Artist Showcase kicked off in 2022 during Latin GRAMMY Week in Las Vegas. Over the last two years, the initiative has hosted showcases in several cities around the world, in collaboration with Mastercard, including Buenos Aires, Mexico City, San Juan, São Paulo and Seville. This year, Espolòn® Tequila, Rums of Puerto Rico and SoundExchange joined the celebration as Official Sponsors.

The Best New Artist Showcase was produced by The Latin Academy’s production team led by Ayleen Figueras with Rafael González Lasso and Ana Daza as executive producers.

Musical production was led by Eduardo Bergallo, member of the Board of Trustees of The Latin Recording Academy. Additionally, production of the performances was supported by the Circle of Producers and Engineers (CPI) from The Latin Academy, with a house band comprised of Latin GRAMMY nominated musicians.  

The 25th Annual Latin GRAMMY Awards produced by TelevisaUnivision, the leading Spanish language media and content company in the world, and will air live on November 14 on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs), and the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

About Mastercard:

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across over 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. For more information, please visit www.mastercard.com.

About BANK OF AMERICA:

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

MEDIA CONTACT:

The Latin Recording Academy
Nathalie Alberto
Nathalie.Alberto@grammy.com

The Latin GRAMMYs® will air live from the Kaseya Center in Miami on Thursday, Nov. 14

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MIAMI (NOVEMBER 12, 2024) — The Latin Recording Academy® announced additional special artist participations for the 25th Annual Latin GRAMMY Awards®, which includes current nominees Pepe Aguilar, Chiquis, Goyo, Mon Laferte, Nathy Peluso and Rauw Alejandro, as well as previous Latin GRAMMY® nominees Alejandro Sanz, Gloria Estefan, Juanes and Julieta Venegas.In addition, Marc Anthony serves as executive producer of a special salsa segment under the musical direction of Sergio George.

GRAMMY® winner Andy García and Latin GRAMMY nominee Roselyn Sánchez also return to showcase iconic moments from the last 25 years of the Latin GRAMMYs and celebrate this milestone with The Latin Recording Academy. 

Pepe Aguilar is nominated for Best Ranchero/Mariachi Album, and Chiquis received a nomination for Best Banda Album. Goyo earned a nod for Best Alternative Song, while Mon Laferte received three nominations including Record Of The Year and Album Of The Year. Marc Anthony has two nods for Best Salsa Album and Best Short Form Music Video, and Nathy Peluso is nominated in three categories including Best Rap/Hip Hop Song and Best Long Form Music Video. Rauw Alejandro received a nomination for Best Reggaeton Performance.

They join the previously announced artists Ángela Aguilar, Leonardo Aguilar, Christian Alicea, Anitta, Edgar Barrera, Becky G, David Bisbal, Jon Bon Jovi, Eladio Carrión, DARUMAS, Oscar D’León, Álvaro Díaz, DJ Khaled, Emilia, Alejandro Fernández, Luis Figueroa, Luis Fonsi, Leonel García, Grupo Frontera, Grupo Niche, Juan Luis Guerra, Tiago Iorc, Joe Jonas, Carín León, Tito Nieves, Danny Ocean, Pitbull, Quevedo, Reik, Carlos Rivera, Elena Rose, Ela Taubert, The Warning, Myke Towers, Trueno and Kali Uchis, as well as the 2024 Latin Recording Academy Person of the Year, Carlos Vives.

The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish language media and content company in the world, and will air live on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT.

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Hosted by Latin GRAMMY nominees María Becerra, Juliana and Luísa Sonza, the ceremony will feature performances by Ale Acosta, Alok, Valeria Castro, Deorro, Fonseca, Leonel García, Grupo Niche, Draco Rosa, Rozalén and Vikina.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

The Exclusive Agency on behalf of The Latin Recording Academy

Elina Adut

eadut@eadut.com

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com